The Obama Project
When I first visited New York 32 years ago, I was strongly advised against walking through Harlem. 40 years ago, Martin Luther King was assassinated for daring to dream about racial integration. 13 years previous to that, Rosa Parks refused to give up her seat to a white woman on a bus and tipped the balance, beginning what has become, of late, an avalanche of change. Now, after decades of struggle, what was previously unthinkable – despite Jesse Jackson’s valiant attempts to stand for the presidency in the 1980s – has actually happened; a black man has been elected President of the USA and it feels good.
Or at least it felt good for a little while, in the wake of John McCain’s gracious concession speech and Obama’s stirring acceptance speech. Now, only 12 hours later, the internet has started to breed colonies of bile and cynicism, hatred and demagoguery, which is spreading fast and picking away at the euphoria and hope, at that sense of history being made that anyone, of whatever political persuasion, must surely have felt when they woke to the news of Obama’s victory this morning.
It seems that the honeymoon is over almost before it started. Are people so cynical, in the wake of the Blair effect that came, eventually, to be seen as nothing more than spin and puffery, that they cannot even bask in the hope Obama offers for a little while? The internet opens us up to an endless array of opinion, and can be a great agent of change, but have the spinmeisters hardened us so much that we cannot see a good thing for what it is without having to rationalize it to death?
The most interesting detail in the Obama speech by far was when, in passing, he characterised the global economy – only in passing, mind you – as being in its worst state for more than a century. This strikes me as a genuine breakthrough and although it was only one sentence, it was clearly the product of much sweat in the back rooms of the Obama campaign. It is the sort of idea, surely, of a man prepared to try to do what he has pledged to do – change the world for the better. He has seen the problems the American people and the world face
The world should be focusing on these details, on the gracious pledge of help offered by John McCain, on the positivity that Obama’s election has engendered. If we listen to the haters, the people who booed the mention of Obama during McCain’s concession speech, the cynics who wonder, bitterly, if Obama can do anything he has promised so soon after the election, the Twitterers who compare his victory to the walk Blair took to 10 Downing Street which lead inexorably to the Iraq war, surely all is lost before it has a chance to be won.
Surely now is not the time for a PR backlash. Should we not all be hoping that Obama will live up to his promises, deliver change and fail to give any traction to the poisonous prophecies of the web’s anonymous nay sayers and doom-mongers?


Title: ‘Guess Who’s Coming To Dinner’
The question is: why do all Europeans support Barack Obama since the vast majority of people all across Europe know nothing about what s going on in the heart of America? Why 200,000 Germans gathered in Berlin last summer and watched Obama addressing his speech? Why The Times advertisement had Barack Obama saluting in front of 10 Downing Street? These are serious questions which have to be answered. Let’s face it, very few Europeans have ever visited Houston, Seattle, Ohio. Very few Europeans know anything about America’s internal politics or understand (care?) anything about pledges concerning tax cuts and healthcare issues. So where does the truth or an explanation lies?
In my view, all Europeans supported and endorsed Barack Obama at once(and I am one of them as well) just because Hollywood is back. That’s right, Hollywood IS back! Obama’s striking resemblance with Denzel Washington, Obama’s speeches who sound like the best cinematic speeches Al Pacino has ever given and Obama’s sincere struggle which reminds us Sidney Poitier’s dignified struggle in his role as the black doctor who falls in love with the all white daughter of a Californian publisher (Spencer Tracy) in Guess Who’s Comin to Dinner, are all basic facts which managed to win Europeans’ hearts and minds. Europe needs a shiny America. Europe needs a funky America.
Nevertheless, we should congratulate Obama and his team on implementing one of the most impressive and successful PR campaigns ever made. It was also remarkable how successfully he managed all the negative implications and often explicit remarks about his middle name or his multiracial past and pedigree. All PR books which may be published from 2009 on, should have Barack Obama’s communication strategy as the ultimate case study for both REPUTATION and CRISIS MANAGEMENT chapters.
PR is about communication. A good communicator has the power to influence and the one who influences is able to lead at the same time. Obama’s more than fair victory is the outcome of a brilliant communication strategy.
Americans can now hope for a change and can boast that the word democracy has an American watermark on it now.
On the other hand, Europeans can now hope that Putin’s Russia will have a major and respected opponent in the global political arena and can also hope that next time one of us go to Harlem (as I did as well last February in order to interview an African-American author regarding my MA dissertation research) will have the chance to taste some soul food and watch a gig in Apollo theatre without biting his nails when he ll be waiting for a cab on Lenox Avenue after the show.