The cult of Philip Green.

I think Philip Green’s cover might have been blown at long last. Has his obsession with celebrity become his Achilles heel?

First he flirts with the Kate Moss brand and creates a dream match, made in heaven, where the supermodel, celebrity and, according to many, the most stylish woman in the world, gets in bed with his brand Topshop, the country’s coolest High Street store. Green, who owns Topshop’s parent group Arcadia, struck the deal personally after meeting Moss and deciding they should work together. “We want to build this into a global brand,” he told the trades. “She is a fashion icon in terms of the UK… and this is what Topshop is all about in terms of fashion.” OK so that was a brilliant piece of opportunism but has he gone too far being seen walking in the Oxford Street branch of Topshop at midnight last night with Michael Jackson

The latest edition of the Evening Standard reports that Green, after dining with the fading superstar at Nobu, took him along to Topshop for a private visit. Does the Jackson brand appeal to the current, young Top Shop consumer? Perhaps the pictures said more about Green’s respect for the pop superstar, another theory is that he using the Topshop brand as a mechanism to hang out with celebrities? I think that’s a little unfair but worth debating! The Kate Moss deal was timely, but what will his friendship with MJ deliver? Does he need to cultivate his Green cult by hanging out with faded icons?