world cup

What Lessons Can Brands Learn From The Brazilian World Cup fail?

Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, […]

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Royal wedding? Screw the recession, there’s dosh to be made…

And so the day has come! Prince William is to marry Kate Middleton. Be of good cheer, Britain, there’s new blood being drafted into the old firm! It really is fabulous news, in such tough economic times, that the cuts will not affect everything. In 2011 there will be something for the whole nation to […]

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The Truth? Bend it About Beckham

Conundrum of the week is the strange case of why In Touch magazine ran a story suggesting athletic rumpy pumpy between Beckham and exotic model-come-prostitute Irma Nici. I might be wrong, but it all feels so fake. Certainly, David Beckham looks set to sue the US magazine for the claims that he went a bit […]

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No More Heroes: The media, football and built in obsolescence

Today’s edition of the Sun features an exposé of Wayne Rooney’s recent night on the tiles as his team-mates “completed rigorous pre-season fitness tours”. It is a typically irked and excitable article, chipping away at the veneer of sporting heroism that has been liberally applied to Rooney and his sporting colleagues in the past. The […]

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Hauling England Over the Coles

There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too. What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley […]

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The Next England Manager

There’s a deal of speculation about how long Fabio Capello is to stay in the job as England’s manager – a statement was even put out before the decisive group match suggesting that his job was in jeopardy. It seems likely that he will go, and soon, despite a few bullish headlines suggesting that we […]

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England’s Drowning

The Borkowski poet in residence, Adam Horovitz, returns with a versicle celebrating the reaction to the England v. Algeria match last night. I’ve been drowning my ennui in tequila, beer and noise, trying to float the bubble football blows and then destroys I’ve been drowning my ennui. I’ve been blotting the despair that’s been welling […]

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Orange Skirts, Flying Midgets and the World Cup

Ever heard of the beer Bavaria? Me neither, until FIFA made sure that absolutely everyone got to hear about it after Bavaria sent a team of pretty young female ambush marketeers to Holland’s opening match of the World Cup using tickets bought in the name of (now ex-) ITV pundit Robbie Earle. One sacking, several […]

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England’s World Cup: Hype or Hope?

Forty-eight hours can feel like an eternity when your brand is in the centrifugal force in the maelstrom of public ridicule. In poor old Robert Green’s case, the error he committed by fumbling a save and letting in a dismal equalising goal in the World Cup match against the USA will plague him for the […]

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Lineker’s Sporting Stance

Top PR marks to Gary Lineker for withdrawing from writing his column for the Mail on Sunday in protest over their handling of the Lord Triesman story. Lineker has done the right thing by distancing himself as effectively as possible from the Mail on Sunday’s stance – even though they have offered him the opportunity […]

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How to Save Public Figures from Sex Scandals and Themselves

The collapse of Lord Triesman – and potentially the British 2018 World Cup bid he was in charge of – after a fit of sexual hubris and some seriously careless talk about bribery, brought on by the less-than-sincere attentions of a younger woman, is a sorry story, but a familiar one. This is a story […]

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No Sport Please, We’re British

What a depressing week for lovers of football. What a sorry, sad, insane mess played out by fools and halfwits. Ordinarily, the focus would have been on the big game, Arsenal v. Chelsea. Instead, this weekend, our interest in the game will be for all the wrong reasons. So, instead, I have decided to focus […]

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FA thinks its still 1966

Guardian Sports Friday 9th June 2006 Mark Borkowski: FA thinks its still 1966 It is arguably the hardest job in the world and it gets harder every time the World Cup finals come around. Even so, it is difficult to find a good word for the PR team at the FA http://media.guardian.co.uk/marketingandpr/comment/0,,1793814,00.html

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