Posts Tagged ‘william’

Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com

The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand.

They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen lots of long-lens shots and there would have been a few more brutal editors around, but things have changed.

Going to court sends out a signal, but if you’re going to embark on this sort of agressive legal action, then you need to try to win – and that’s going to be incredibly difficult.

Had they not taken this action, I don’t think that would have been the end of it. Part of the rebuilding [of the Royal Family’s image] has been to be available, but it’s also about using legal muscle when they need to. I think that if they fail to draw a line in the sand, it would signal a new era for the paparazzi.

Clearly, these pictures have been taken, they exist, but they need to try to stop it happening again. They’ve got the public with them on this. The majority of the British public think these photos are a step too far. But to those in other countries they are fair game – there’s a price on this couple’s head.

The royal wedding was a PR triumph, the American tour was a triumph and the jubilee celebrations were a triumph, but that success is a double-edged sword.

Clearly, this wasn’t a safe place for them to have gone on holiday – that was a mistake. They have been helped in this country by the changing view of the Royal Family and the neutering of the media due to the Leveson inquiry, but for the world’s paparazzi they are still A-list celebrities.

By allowing these photos to be taken, someone did not do their job properly.

There is so much affection towards them as a couple and there has been a lot of rebuilding the Royal image. It’s a shame they have not really considered the ruthless nature of the paparazzi and the lengths they will go to in order to get that picture.

The Royals and Us: Is it Really So Rosy, Or Just Another Fad?

The following originally appeared on huffingtonpost.co.uk on June 2nd

In the run-up to the Jubilee juggernaut, the western media has become obsessed with the newfound brand success of the British Royal Family aka Brand GB – pomp and circumstance consolidated holdings. Whatever your feelings on Good Queen Bess and her spawn, it’s impossible to ignore the remarkable difference in public attitudes-particularly among younger demographics- to those you’d have found at a similar point in safety-pinned ’77 or icily indifferent ’02. However, is it all really so rosy? Or is this just another fad? Perhaps, arguably, the greatest PR turnaround for any institution.

The Jubilee is a time for nostalgia, so let’s look back. When Lillibet placed herself upon the throne in a docile fashion in ’52, it was in uneasy shape. A collapsing Empire, a half-baked socialist zeitgeist and the ominous first tremors of the multifarious cultural revolutions to come were imperceptibly weakening the crown’s hold over the Nation. As an organisation, too, the Royal Family was troubled: a gaggle of distant siblings led by an increasingly remote matriarch.

Her initial decade or so in power saw a golden period with the public. Over the subsequent 50 years, however, the Royal Brand’s PR fortunes waxed and waned. The overall trend was destructive. The rise of the tabloid press, the growing disruptive iconoclasm associated with late 20th century youth culture and some ridiculously poorly judged behaviour on the part of key figures culminated in a post-Diana brand ground zero. The monarchy barely figured in public attention at all, other than when the media got it together to disinterestedly spit some bile at Harry’s latest sartorial nasty or nightclub fumble. Not a great idea to dress up as a Nazi for a night of revelry.

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Borkowski