Posts Tagged ‘wayne rooney’

Twitter: mightier than the sword?

A wry smile crossed my lips when I heard the news that lawyers have applied for a court order to force Twitter to hand over the person behind the whistleblower account. It’s taken one anonymous tweeter to spectacularly out the famous footballer hiding behind his privacy injunction and, in a heartbeat, neuter the legal profession. Now blood lusting lawyers crave a sacrifice: a public crucifixion to warn others not to engage in mass collaboration with total strangers on the web.

I have always believed there has been a calculus of public vs. private interest, but this week has proved that the law is broken. The wider world is not interested in the deliberations of a dusty-wigged UK high court judge. The legal framework must try and understand the new age of free, libertarian speech especially when they are considering a celebrity’s position on his or her commercial value. There appears to be a very obvious point: the law is useless! It’s broken and unenforceable. Read the rest of this entry »

The Borkowski Blog 2010 Review

It’s nearly Christmas, the snow lies heavy on much of Britain in astonishingly traditional fashion, causing less astonishing but no less traditional mayhem, chaos and panic. But, given the last year, one can almost understand why there is panic. The weather may hark back to the past but the world moves on into the future at an astonishing rate.

This has, without doubt, been an extraordinary, tumultuous year, a year in which the cliché of the water cooler moment has been reinvented time and time again by a clamouring horde of news stories, each more consuming and captivating than the last. Read the rest of this entry »

The Great Rooney U Turn

Wayne Rooney’s incredible decision to sign a new five-year contract at Manchester United has shocked the football world, just days after he made it clear he was looking to leave. The persuasive powers of Ferguson are legendary in football and he could well have played another blinder to keep Rooney on-side.

Bear in mind that what was said in Rooney’s statement a mere 48 hrs ago undermined his fellow players, the fans and, surely, the manager too. Rooney said publically that Fergie and the club had no ambition! He pointed the finger at everyone at Manchester United.

How, then, can he ever recover? It may help that people expect these duplicitous ways but that is unlikely to stop them feeling cheated by the soap opera that has played out over the last week.

The abrupt Rooney U turn is bad all round; a PR disaster for his brand and deeply unhelpful for his club. Using the back and front pages to play hard ball brinksmanship, the furore has produced the result his management team desired: more money and better terms. Read the rest of this entry »

Miners, Footballers and Owning the Story

Listening to yesterday’s Broadcasting House on Radio 4, my sense that the Chilean miners were set to be exploited to the hilt kicked into high gear, listening to the investigative journalist Jonathan Franklin being interviewed about his forthcoming book on the extraordinary experience the 33 men went through.

He was slick and sharp – an American who had made his home in Chile and so perfectly placed to move in and interview the men, even via speaking tube whilst they were in the mine – and made an interesting point about the rescue of the miners being a global uniting point, an anti-9/11 that made everyone happy.

Read the rest of this entry »

No More Heroes?

It was saddening to read about the death of Eileen Nearne, aged 89, who had lived a reclusive life for 20 years and had few if any friends and a niece who lived abroad and last managed to visit her 6 months before she died.

It’s always sad to see someone left so alone in the world, but doubly so with Nearne as it turned out she was a war hero in the Second World War and none of her neighbours knew. A member of the Special Operations Executive during the war, she had parachuted behind German lines, been captured twice and talked her way out of trouble before being incarcerated in a labour camp – which she then escaped from and went on the run until the American troops arrived.

This modest woman spoke to no one about her exploits in the last 20 years of her life and was only saved from a council grave by the discovery of wartime French currency, her MBE and various letters that have now been sent to the Ministry of Defence.

But saddest of all is the sort of stories that are appearing in the tabloids at the moment – Wayne Rooney’s sex life still rules the roost Read the rest of this entry »

The Pakistan Flood PR Failure

Given the scale of the flood disaster in Pakistan, it is distressing to see that the British media seems to be missing any sense of urgency about it. Any coverage seems to be being abrogated in favour of the urgent news that Wayne Rooney may have slept with prostitutes.

I am beginning to wonder if there is any racism involved here, ingrained in our reaction. The country is in turmoil, but we are busy with shaming and hounding our sportsmen. America is busy too – attempting to stave off a nut with a church to his name who wants to burn the Koran on September 11th. But the PR pressure and energy the American government is expending on saying that this bigot is wrong could surely be better spent helping the Pakistani people. We are talking about a disaster on a magnitude as great if not greater than Haiti. And yet nothing seems to be happening. Read the rest of this entry »

No More Heroes: The media, football and built in obsolescence

Today’s edition of the Sun features an exposé of Wayne Rooney’s recent night on the tiles as his team-mates “completed rigorous pre-season fitness tours”. It is a typically irked and excitable article, chipping away at the veneer of sporting heroism that has been liberally applied to Rooney and his sporting colleagues in the past.

The article is desperate to get people fulminating about spoilt football players in the wake of England’s World Cup flop, on the assumption that these football “legends” are heroes and idols for the nation’s kids who are betraying their legions of fans by going out and being normal. They are doing nothing of the sort. Read the rest of this entry »

Hauling England Over the Coles

There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too.

What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley Cole, for example: Read the rest of this entry »

John Terry and the Future of Football

The question of whether or not John Terry should be stripped of the England captaincy after recent revelations is irrelevant. There are bigger issues at stake in the world of football. If we’re to learn one thing from the wretched saga surrounding Terry it’s that it is not his career and reputation that faces a meltdown – the reputation of football is on a fast track to the sewer and is in need of urgent PR.

Money is the acne on the face of football and with teenage afflictions comes teenage behaviour. Young men with that much loose power stuffed in their wallets are prone to go a little crazy and Terry is no exception. Money and hormones repress morals – every time, without exception.

Top-flight footballers are a breed apart thanks to the astonishing amounts of money they take home; the offspring of a bestial union between money and sport. They should not be held up as exemplars of any sort of moral code. And don’t forget that great footballers make great targets for super-agents who want to make their percentage, for wannabe WAGS with eyes on the dream ticket these players represent, for clubs who require their pound of flesh. Football is as much about milking the cash cows as it is about sport. If not more. Read the rest of this entry »

Borkowski