Pontiffs and Pyongyang: Putting the ‘P’ into PR

What have Kim Jong-Un and Pope Francis got in common? Both evoke the interest of a global audience transmitting their message through an attention-grabbing communications medium. As Easter is just past us, it’s only natural that our attentions might turn towards the Vatican at this time of year. The rise and rise of Pope Francis […]


The Great Papal Turnaround

Before the Papal three-ring-circus moved into town, I was asked by a number of media outlets what I thought of the Pope’s PR apparatus. At the time, I commented that it didn’t take a rocket scientist to see that this anachronistic throwback was not fit for modern media purpose. Lacking charisma (in stark contrast with […]


Digital Missionaries and the Vatican

So, an über-Cardinal in Rome feels that it’s time for a generation to detox from technology. Forget fasting for lent, the Pope’s publicist has floated a story that we all need to curb our technology obsession and digital addiction. “Thou shalt not text or play games for lent” is the missive from the Vatican. Transformational […]