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Mudslinging on twitter

She is considered the most influential female rapper of all time. He is has less sheen than a dog-eared copy of The Ragged Trouser Philanthropists. But it turns out that Nicki Minaj and the Labour leader hopeful Jeremy Corbyn have one thing in common. Both have shown this week that twitter thrives on good old […]

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Let’s not try to piss off the will of the people

As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any […]

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The truth about the Jeremy Clarkson row

Not to state the obvious but behaviour is vital. Yet it would appear that very few organisations or individuals understand how their behaviour is seen and felt – and that is all a ‘brand’ is. A feeling. Still the walls have finally fallen. Gone are the days when brands could spin their own story and behave […]

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Twitter: A Mythological Giant?

Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the […]

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Journalist bites PR. Never explain, never complain.

Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged ‘PR fail’ storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to […]

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Addison Cresswell – a tribute.

Oh, the wretched topic of death, such a frustrating interloper, especially at Christmas, damn you. Alas, there is no point in pretending that we improve with age. In his colossal autobiography, Ben Hecht expressed the ageing process thus: “the years diminish us, time rots our body, cools our blood, darkens our brain, and, like a […]

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Less, but better, really is more.

Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance.  It was a masterclass in cutting […]

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All That Twitters Is Not Gold: The Challenge of Taming the Social Herd

This week, the British media’s obsession with Twitter reached a new zenith. Unfortunately for the social network, however, this was no love in. Instead, after feminist campaigner Caroline Criado-Perez drew attention to vicious slurs and threats made to her via the site at the end of last week, commentators have been up in arms, arguing […]

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iBaby: Clarence House’s latest must have toy

  Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m talking about the latest release from modish mass market lifestyle brand Clarence House. In order to promote the latest instalment in […]

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The Starcom Invasion of the Twittersphere

There was a news break from the FT on Monday which reported “Starcom Mediavest Group has signed a huge advertising deal with Twitter” representing hundreds of millions of dollars in revenue over multiple years for the tech company. Wisely, Twitter and Starcom declined to discuss the financial details of the agreement. According to the FT, […]

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Justin Bieber, Anne Frank and the hidden blessing in a Twitter travesty

Justin Bieber fell foul of public opinion earlier today following comments made after a visit to the Anne Frank Museum saying that he thought Anne Frank was a “great girl” and that he wished she too were a “belieber” (term for a Justin Bieber fan). Although defensiveness is an immediate reaction to the atrocities of […]

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Loose tweets sink fleets

For those who have climbed life’s greasy pole of ambition, nothing is quite so wretched as past indiscretions. This week, Paris Brown, Britain’s first youth police crime commissioner, has joined ranks with Paolo Di Canio, facing a flurry of public outrage in light of flippant, childish comments made that have been picked up and elevated […]

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Rules for the Conduct of Public Life

The Truth must dazzle gradually. Or every man be blind. – an interesting aphorism from the pen of Emily Dickinson. Sipping a lukewarm soya latte served by a man wearing a comedy moustache in a breathlessly contemporary Shoreditch caff, a client declared “I guess PR is all about crisis these days”; fascinating point of view. […]

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Never Mind the Mayans, Here’s the Apocalypse

Whether or not the Apocalypse is approaching this Friday is speculation that I will leave to the Mayans. As life flashes past us, however, the approaching end of year provides a good opportunity to contemplate the changes that have happened in our world over the course of this past year and some of the PR […]

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Harnessing the Girl Power: Social Media’s Impact on the Theatre Crowd

Last night, I went to see Viva Forever with Krista Madden, the lady behind the highly influential Handpicked Media network. It corrals the best digital talent, from a hemisphere of independent networks of fashion, beauty, and lifestyle blogs. These are the people that grew up with the Spice Girls. In their youth, they lived and […]

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Waitrose and the twitter storm: happy accident or calculated hit?

Waitrose have joined the happy band of consumer brands to have a well-intentioned twitter campaign hijacked, as their #waitrosereasons hashtag found itself the source of various class-based jibes at the expense of this most well-heeled of retailers. I am still trying to work out if this was a calculated attempt to kick off a conversation. […]

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A piece for the Fresh Awards (www.freshawards.co.uk- originally released in their newsletter)

Earlier this week, I became fascinated as a journalist acquaintance of mine- Grace Dent- suffered a much publicised insult at the hands of a young PR executive with a too-happy twitter finger. The guy, in what we can only assume was a moment of alcohol-fuelled ill judgement, as well as somewhat startling boorishness, offered an […]

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Wolf, Boob jobs and the Limits of Corporate Morality

On Tuesday I got involved in a good, old fashioned almighty Twitterstorm. Kicked off by the recent re-ignition of the age-old breast implant debate, it effectively centred around Newsnight, and the embattled Health Minister Anne Milton, besieged on all sides by parties with a variety of grievances. Star of the show, however, was Naomi Wolf, […]

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