Telegraph

People are reading fewer print newspapers now than they were fourteen years ago

People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar,(…)

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The Art of the Publicity (or a nasty case of ‘Hirstism’)

This week saw the birth of a great stuntster. Clayton Pettet, the student who exploded across the internet last October when he announced plans to lose his virginity for an artwork  has finally made good on his promise. Well, sort of. According to the Telegraph  the actual event involved no hanky panky, little nudity and(…)

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William Hague: Myred in Rumour

In the greater scheme of things, does it really matter who William Hague shares a room with? I’m sure his wife, Ffion, would think it does, especially as she’s the one who’s been thrown unceremoniously to the wolves in the name of promoting her husband’s heterosexuality, in the wake of the rumour-mongering hoo-ha over his(…)

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Stunt of the Week

It’s been a good week for stunts – the Barefoot Bandit’s a classy effort, but a little over-complicated. More gloriously simple is Island’s approach to promoting Tom Jones’s new album of hymns, Praise and Blame. Leaving the praise to the critics, who see it as an equivalent to Johnny Cash’s late bid for credibility, Island’s(…)

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How to Keep Your Head in Advertising

The Media Buying world is clearly in need of some PR help to drag it out of the 1980s. I found myself reading, jaw dropping to the table, this Media Week article by MediaCom’s Claudine Collins. It’s as if it had been ghosted by Charlie Brooker, Chris Morris and Helen Fielding – it reads like(…)

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Celebrity and the Dying Art of Debate

I took part in a debate at the University of Westminster last night alongside that wily old fox Max Clifford (the second time I’ve shared a stage with him – it always makes for an interesting experience) and others, discussing Celebrity Brands: Desire, Dollars and Danger? It was a rather curious and disappointing night; most(…)

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Snapshots of the Past

A bumper day for picture stories in the Telegraph. First up, there’s the photo op for the launch of the Guinness Book of Records, which shows that the Barnum model of photo opportunity has never gone away – this picture of He Pingping, the Mongolian man, who, at 2ft 4in, is the world’s shortest man(…)

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Lord Mandelson, Louis Vuitton and Bags of PR Hell

The Daily Telegraph’s Tim Walker asked me for my opinion, in today’s paper, on Bernard Arnault’s response to Lord Mandelson’s insistence that the Louis Vuitton bag he was photographed with last week wasn’t his… “Bernard Arnault responded with a polite “merci, mais non” when I asked him if he would care to comment on why(…)

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