stunt

Fashioning a stunt

Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. Through variations of construction and patterning, cloth also has a great capacity for communication and serves as a significant site of personal and […]

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Let’s not try to piss off the will of the people

As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any […]

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The Borkowski Awards—notable 2013 PR moments

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the […]

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Less, but better, really is more.

Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance.  It was a masterclass in cutting […]

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iBaby: Clarence House’s latest must have toy

  Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m talking about the latest release from modish mass market lifestyle brand Clarence House. In order to promote the latest instalment in […]

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Greenpeace vs The Shard: Unleashing the Heat of the Arctic Campaign

Last week, six members of Greenpeace ascended their way into the history books during fifteen hours of sheer sweat, muscle and no doubt emotion, as they scaled The Shard to draw attention to Shell’s plans to drill for oil in the Arctic. It was a bold, inspiring, beautiful action, that did the thing that all […]

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Selfridge’s Guide to Suprasexual Seduction

AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of […]

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Brands like Red Bull like Felix

So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure.  A stuntman extraordinaire, who last night earned much sort after one word equity. Felix Baumgartner, a 43-year-old Austrian, former military parachutist,  skydived into the record books. Jumping from 23 miles above the earth, Felix […]

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The Essex Lion and the Roar of the Crowd

The bank holiday would not be complete with out a silly season story. This year we were spoiled with the legend of the itinerant Essex lion. Mysteriously, an escaped lion was spotted on the loose in Essex, instilling panic as it roamed the grassland of St Osyth. The big game media hunters turned up in […]

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Pippa- Maybe down but Not Out

A deep collective breath is perhaps needed. Pippa Middleton’s identification with firearms last weel, thanks to the somewhat incautious actions of friend Romain Rabillard, has led many to predict that her fledging career in the public eye is already over. Like her sister, runs the thinking, Middleton’s image relies on propriety- all 3 Middleton siblings […]

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Tupac Rises and Forsythe Shambles Forth- What British Stuntsters Could Learn from Across the Pond

It looks like Tupac Shakur’s back on top for the foreseeable future- it was announced today that his frankly rather terrifying hologram will be going on tour following its first outing at Coachella festival.  More than anything else, this is proof of the remarkable power of a great stunt- and is a blow for the […]

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What did Trenton Oldfield Mean for Stuntsters?

Back at the start of last week, wherever you turned in mediaworld you found someone sticking their oar in (sorry) to the discussion on wayward idealist Australian Trenton Oldfield and his Pankhurst-esque self-sacrificial boat race stunt. I shan’t bother now to throw in my two cents about the morality of Oldfield’s actions, but I do […]

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The Bayern Munich Transfer Stunt: When Clever Becomes Smartarse

Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football team wrangled a piece of PR trickery which fuelled an horrific backlash. An announcement on their website that “a spectacular name” was […]

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Jay Bernstein: Still Stunting from Beyond the Grave

The unmatchable Hollywood publicist, agent and stuntmaker Jay Bernstein has shown us all once again how a true publicity superstar does things with a fitting final stunt. The sadly deceased genius has defied having his inimitable profile smothered even by death himself, and has managed to release his book onto an unsuspecting public from beyond […]

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Stripping For Votes Could Work, Just Nobody Tell Theresa May

The video of Polish politician Katarzyna Lenart stripping for votes has generated the kind of online buzz that other party political broadcasts (and I use the term in its loosest sense) could only dream of. Shot on what appears to be a pretty low grade camera and featuring a swivel chair that wouldn’t look out […]

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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign. The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of […]

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