Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course. Today storytelling is colonising every aspect of business, taking precedence in the order of things. It’s not hard to see why stories are so powerful. Borkowski was built on the premise of stories and we have been telling […]
If you thought the Enron fiasco was PR hell or that Starbucks charging rescue workers at Ground Zero for coffee was a publicity disaster, spare a thought for Sir Fred ‘the Shred’ Goodwin, whose PR strategy, in the wake of the collapse of RBS and his monster pension, has amounted to little more than ducking […]
Hear Music a ‘natural next step’ for the coffee behemoth and music retailer, says Starbucks boss. Sir Paul McCartney rumoured to be the first artist to sign to label Rosie Swash: Guardian Unlimited http://music.guardian.co.uk/news/story/0,,2032739,00.html