social media

Narrative by numbers: The production line of storytelling

I recently came across a post on PR Newswire’s blog (http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to drive my business goals. Like the narrator of Marcel Proust’s In Search of Lost Time, who finds himself cast back in time upon consumption of a madeline, I was sent rocketing back to(…)

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The Starcom Invasion of the Twittersphere

There was a news break from the FT on Monday which reported “Starcom Mediavest Group has signed a huge advertising deal with Twitter” representing hundreds of millions of dollars in revenue over multiple years for the tech company. Wisely, Twitter and Starcom declined to discuss the financial details of the agreement. According to the FT,(…)

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Waitrose and the twitter storm: happy accident or calculated hit?

Waitrose have joined the happy band of consumer brands to have a well-intentioned twitter campaign hijacked, as their #waitrosereasons hashtag found itself the source of various class-based jibes at the expense of this most well-heeled of retailers. I am still trying to work out if this was a calculated attempt to kick off a conversation.(…)

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Twitter or Trad PR? Always Check the Bathwater for Babies

The past few years have seen huge debate in the PR industry around the radical reshaping of public relations. Why, asked the naysayers, would a Celeb employ a PR in an age where they can use Twitter to break stories, correct rumours, build their brand and offer coveted insights into their lives? DIY was the(…)

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The lessons of 6 degrees of connectivity and brand advocacy marketing

Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted(…)

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After the Phone Hacking: Networking Sociably on the Social Networks

Back in February, I wrote an entry about the ‘lost art of the long lunch’, which lamented an unfortunate consequence of the modern, social media-dominated environment and its ten minute news cycle. With most conversations now conducted via mouthpiece or screen, and quickly at that, it strikes me that the generations of hacks cutting their(…)

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How to Survive in Media Limbo

In the wake of Cheryl Cole’s turbulent relationship with the media since her sacking from the American X Factor, here are some tips, inspired by Andy Green, that might help her through any other media difficulties that may come her way in future. Cheryl’s recent sacking is an opportunity to re-evaluate her identity and learn(…)

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The Ego Has Landed

Britain’s Got Talent has rolled around again and again the nation is gripped. Out with the old and in with the new. It’s been this way for a while. Remember, it’s not five minutes since the X Factor was all anyone could talk about, but that’s seeped away into the mists of time as BGT(…)

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