simon cowell

Twitter or Trad PR? Always Check the Bathwater for Babies

The past few years have seen huge debate in the PR industry around the radical reshaping of public relations. Why, asked the naysayers, would a Celeb employ a PR in an age where they can use Twitter to break stories, correct rumours, build their brand and offer coveted insights into their lives? DIY was the(…)

More

The Voice vs BGT: Cowell’s Monopoly on Showmanship

However much we hate him, anyone even vaguely interested in the saccharine world of Saturday Night Telly needs to say a quick prayer at the altar of Simon Cowell. Whatever side you came down on, the whole BGT/The Voice battle proved that, as an individual and a brand, he drives the whole weekend entertainment market(…)

More

Frankie Cocozza’s Meltdown is an Unrestrained, Uncontrolled Toxic Mess- It’ll do Wonders for the X Factor, though Little for M&S

The X Factor’s token Rock n Roll hairbrush Frankie Cocozza was splashed in lurid glory all over the red tops this morning: you can’t beat a good old fashioned tabloid coke scandal. Especially when it comes courtesy of Frankie, the boy who wanted to be a mashup of Richards, Moon and Shelley. The question, however,(…)

More

The Ceri Rees Story: Validating Chinese Government Policy?

The tale about Ceri Rees- an upbeat but apparently mentally challenged woman allegedly repeatedly invited to appear on the X Factor for the sole purpose of ratings-grabbing rejection- has really captured the tabloid imagination yesterday. This has the shape of something that could seriously run and run. The latest Mail piece by Richard Price, which(…)

More

Red or Black: a [Bad] Publicity Factory Closed Down Too Soon?

As Simon Cowell’s ‘Red or Black?’ approaches its end, the viewing figures tell an interesting story. The nosedive from its inaugural 6.4m audience to 4.47m on Sunday was splashed gleefully all over the press and the show was proclaimed to be Cowell’s first failure (certainly not true: remember Rock Rivals? Battle of The Stars? Of(…)

More

How to Survive in Media Limbo

In the wake of Cheryl Cole’s turbulent relationship with the media since her sacking from the American X Factor, here are some tips, inspired by Andy Green, that might help her through any other media difficulties that may come her way in future. Cheryl’s recent sacking is an opportunity to re-evaluate her identity and learn(…)

More

Publicity Stunt? What Publicity Stunt?

The great Ronan Parke caper seemed to just fizzle out yesterday. Pre- the Britain’s Got Talent final, it seemed the final hype was upstaged by a rogue blogger. The disgruntled record exec-come-whistleblower touched a raw nerve with his well-written conspiracy theory suggesting that Britain’s wannabe Beiber had actually been ruthlessly groomed by the Dark Lord,(…)

More

The Ego Has Landed

Britain’s Got Talent has rolled around again and again the nation is gripped. Out with the old and in with the new. It’s been this way for a while. Remember, it’s not five minutes since the X Factor was all anyone could talk about, but that’s seeped away into the mists of time as BGT(…)

More

How to manage a celebrity’s reputation

I have known Keith Schilling for many years; he’s a highly able human being. On many occasions I’ve worked alongside some brilliant folk in his firm and have regularly taken part in their brilliant, thought-provoking, well attended seminars. In the last few days, Keith has been pictured in many broadsheet newspapers as journalists debate and(…)

More

Load More