Saudi Arabia

IKEA: A Storm in a Flatpack

IKEA, the Swedish lifestyle and furniture goliath, suffered the slings and arrows of outrageous criticism on Tuesday after it emerged that the company airbrushed images of women from the Saudi edition of its consumer bible. Not surprisingly this decision has created a mega PR storm in a flat pack. Will the hue and cry harm […]


A Note from my Inbox, circa 2002

It’s funny how interesting this seems two years on….. Saudis spin like a well-oiled machine By Roger Franklin June 23 2002 Even among his rivals in the PR business Washington spinmeister Michael Petruzzello incites mixed emotions. For some, those whose outfits foundered in the wake of the dot-com bomb and September 11th, it’s a simple […]