royals

The Borkowski Awards—notable 2013 PR moments

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the(…)

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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

The only thing more nauseating than morning sickness has to be the wearisome and banal Royal baby chatter that has been assaulting my senses this week. It hasn’t just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are back in town and have(…)

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Prince Harry Delivers

Back in August Mark predicted Prince Harry’s overexposure in Vegas would result in a significant tourism boom for Sin City, writing in his blog: ‘(Prince Harry’s) party machine  focused exceptional  attention on Las Vegas this week. It’s now enjoying  astonishing and unprecedented Royal endorsement, the kind of patronage money can’t buy… Without spending a cent,(…)

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How playboy royals became tabloid heroesA changing of the PR guard at Clarence House has helped to repair the images of Princes William and Harry

Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were(…)

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Diana all over again?

Sydney Morning Herald – Sydney,New South Wales,Australia [The royals] are much more controlled, in the same way a Hollywood studio would control the production of a film,” says Mark Borkowski, a British public … See all stories on this topic http://www.smh.com.au/articles/2007/01/12/1168105179260.html?from=top5

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Beckham and Middleton

From the USA to Australia Borkowski quoted on the issues of the day A royal romance that’s hardly a fairytale The Age – Melbourne,Victoria,Australia But she manipulated the press to sell her image and unhappy message, a prominent British public-relations consultant, Mark Borkowski, http://www.theage.com.au/news/entertainment/a-royal-romance-thats-hardly-a-fairytale/2007/01/12/1168105181424.html?page=2 Britain Reacts to Posh and Becks’s U.S. Move http://www.people.com/people/article/0,,20008333,00.html

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Christmas crackers or real turkeys? Winners and losers in 2006

In an eventful year for the media, we have seen boardroom battles and shock resignations; public acclaim and private fear. We ask a dozen industry insiders to select the real successes and failures of the last 12 months Mark Borkowski Founder, Borkowski PR The success of Sacha Baron Cohen’s Borat is a cracker. It takes(…)

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