risk

Brands like Red Bull like Felix

So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure.  A stuntman extraordinaire, who last night earned much sort after one word equity. Felix Baumgartner, a 43-year-old Austrian, former military parachutist,  skydived into the record books. Jumping from 23 miles above the earth, Felix(…)

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Danny Boyle and the Power of Risk

Picture the scene: mad lefty Irishman Danny Boyle speaks to a panel of landed prime ministers, landed wannabe prime ministers, bureaucrats, eurocrats and Seb Coe, a menswear salesman pretending to be a Lord. His proposal? That, as the eyes of the world rest on London and a thousand dignitaries deliberate where to put their cash,(…)

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Risky Business: The Podcast

For anyone who couldn’t make the event I took part in at the Cass Business School the other week, Risky business: Risk and Reputation, you might like to know that Lloyds and Editorial Intelligence have made a podcast of the discussion, which featured myself, Kamal Ahmed (Business Editor of The Sunday Telegraph), Lord Levene (Chairman(…)

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Celebrity, Brands and Risk

I’m taking part in a couple of debates in the next few days. First up is Risky Business: Risk and Reputation, an early morning debate on the nature of risk, this Thursday, February 11th, at the Cass Business School. Given the year just gone and the way the financial crisis has played out, it should(…)

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Looking For the Real Mad Men

I hope you’ll forgive me a brief bask in the news that The Fame Formula has crept back up the Amazon charts and is currently at number 4 in the Film and Performing Arts Bestseller list, as well as moving slowly back into the running in the overall chart. It certainly seems like the Fame(…)

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