publicity

Let’s not try to piss off the will of the people

As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any(…)

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The Art of the Publicity (or a nasty case of ‘Hirstism’)

This week saw the birth of a great stuntster. Clayton Pettet, the student who exploded across the internet last October when he announced plans to lose his virginity for an artwork  has finally made good on his promise. Well, sort of. According to the Telegraph  the actual event involved no hanky panky, little nudity and(…)

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Less, but better, really is more.

Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance.  It was a masterclass in cutting(…)

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Ketchum PR

Following recent reports into Ketchum PR’s involvement with Russia, we thought we would take a deeper look into how the PR giant works its magic worldwide. This is not the first time that the PR behemoth has struck controversy, yet they continue to go from strength to strength. What is their secret? First and foremost,(…)

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Selfridge’s Guide to Suprasexual Seduction

AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of(…)

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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

The only thing more nauseating than morning sickness has to be the wearisome and banal Royal baby chatter that has been assaulting my senses this week. It hasn’t just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are back in town and have(…)

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The Royals and Us: Is it Really So Rosy, Or Just Another Fad?

The following originally appeared on huffingtonpost.co.uk on June 2nd In the run-up to the Jubilee juggernaut, the western media has become obsessed with the newfound brand success of the British Royal Family aka Brand GB – pomp and circumstance consolidated holdings. Whatever your feelings on Good Queen Bess and her spawn, it’s impossible to ignore(…)

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