prince harry

Harry: Prince of Propaganda

Prince Harry is the ultimate recruitment poster boy for the Call of Duty generation. As a soldier Prince, he is in his element: today’s media is plastered with pictures of him in subtle battle dress, poses framed by an apache helicopter gunship, underlining his sense of purpose and presenting him in hero-like dimensions. From Las […]

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Prince Harry Delivers

Back in August Mark predicted Prince Harry’s overexposure in Vegas would result in a significant tourism boom for Sin City, writing in his blog: ‘(Prince Harry’s) party machine  focused exceptional  attention on Las Vegas this week. It’s now enjoying  astonishing and unprecedented Royal endorsement, the kind of patronage money can’t buy… Without spending a cent, […]

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Prince Harry’s Magic PR Touch

The success of Innocent and Red Bull beverage brands inspired a slew of wannabe drink entrepreneurs ten years ago . Many of the hopefuls wandered  through my doors looking for PR.  One afternoon, two well healed young men stepped into my office bristling with an array of technicolour bottles, full of herbal fizz. A turbo […]

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Of Harry, Usain and an Amazing PR Turnaround

Today’s prince Hazza/Usain Bolt story is remarkable in demonstrating just how far the royals- and prince Harry in particular- have come, PR wise, in an infinitesimally small space of time. The pair’s ‘race’ was gleefully picked up by scribblers across the tabloid and broadsheet press- all of whom absolutely fell into line with what must […]

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Royal Fairy Tales in the Digital Age

The “Fairy Tale” Royal engagement, announced yesterday, prompted an outpouring of joy in this morning’s papers. The red tops in particular are euphoric, filled to the brim with jubilant headlines and rapturous copy. I suspect the coverage arouses hope that the event will provide succour to their declining readership and influence. Past trends suggest papers […]

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Karaoke Culture

We are living in a karaoke media culture – everything we see is a pale, recycled copy of something that’s gone before and, worse still, this sincere flattery of icons and iconography past is being actively encouraged. Miley Cyrus is heading off down the well-trodden path of over-sexualised image that has been presented 1000 times […]

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Taking the Flack: Prince Harry and the Royal Press Machine

The papers have been full of Prince Harry’s new girlfriend Caroline Flack, the presenter of Gladiators and, it has become clear, a full throttle Alpha Female and a hedonist of the first order. But now The Sun has announced that Harry’s dumped Flack because he misses Chelsy Davy, quoting him – through a friend – […]

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The Best Gift

The Borkowski poet in residence imagines what Prince Charles would like for his birthday… I’d like tea with Lord Mountbatten I’d like a gin with dear old gran I’d like a brand new book by van der Post I’d like poetry to scan I’d like a son who didn’t dress up like Max Moseley just […]

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The re-branding of Prince Charles

What is the best present could Prince Charles hope to be unwrapping on his 60th birthday, today? He will get many, but I suspect that the period of calm that has prevailed at Clarence House over the last five years, interrupted occasionally by the binge drinking bouts and going-to-parties-dressed-in-Nazi-regalia adolescent antics of his 20-something sons, […]

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How playboy royals became tabloid heroesA changing of the PR guard at Clarence House has helped to repair the images of Princes William and Harry

Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were […]

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Prince Harry the Afghan crusader and reluctant PR man

Who would be a Royal Prince?  I have been hounded this weekend by various media organizations wanting my comments on the furor surrounding Prince Harry’s tour of duty in Afghanistan.  We know how important Harry is to the national media – putting him on the front page certainly sells newspapers but the majority of callers […]

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What’s so funny?

What’s so funny? Mario Testino’s 20th-birthday portrait of Prince Harry with his brother and father shows the three royals sharing a joke. But is that all that’s going on? We ask the experts for their analysis Mark Borkowski PR expert Prince Harry’s official 20th-birthday photograph is the tried-and-tested, safe PR route favoured by the royal […]

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