Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more:


Manchester Utd’s PR is stuck in the dark ages

Louis Van Gaal reportedly first heard of his sacking from his wife after she’d seen the BBC breaking news alert. Harsh stuff. Despite the FA cup win there clearly was no love lost between the Dutchman and the Glazer family. As the bungled leaking of Van Gaal’s sacking showed –first he was out, then he […]


If the price is right – Mark quoted in the Sunday Times on Celebrity Endorsements

Breaking news: once one of the coolest women in the world, the 1990s supermodel Helena Christensen is set to become the face and presumably bikini-clad body of Thomson Holidays’ luxury arm. That’s a whole ton of sun. She’s not the only one to take the cash for a touch of naff… Read more here  


Cheryl and Liam’s Instagram relationship makes a corporate merger look like a casual fling

In Hail, Caesar!, the latest zany yarn from the brothers Coen, a movie PR man called Eddie Mannix (played by Josh Brolin) attempts to divert attention away from a studio crisis by publicising the “secret romance” of two of his biggest stars. In the studio system of the early 50s this was normal – as a […]


You can’t get better than a PR quickie

The formula for the Christmas Ad is out and even PRs are having a go. John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed […]


What our stunts say about us

Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. In […]


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