PR

Let’s not try to piss off the will of the people

As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any(…)

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Journalist bites PR. Never explain, never complain.

Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged ‘PR fail’ storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to(…)

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Let’s not be fooled by fashion and tamed by reason…

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought” Albert Szent-Gyorgyi Someone recently said to me “the more I read, the less I know”. Profound. In a world where technological advances were supposed to make life simpler, the reverse seems to reflect the truth.  The world is more complex, undefined,(…)

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The Borkowski Awards—notable 2013 PR moments

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the(…)

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Less, but better, really is more.

Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance.  It was a masterclass in cutting(…)

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Adore the haters

Last week, the PR buzz was all around Ryanair’s Michael O’Leary and his uncharacteristic mea culpa. This week, another combative consumer brand is filling up feeds across the globe: Miley Cyrus and her encounter with some of Amsterdam’s finest. Cyrus’s ‘outrageous’ awards ceremony performances are fast becoming a fixture in our lives. Regular, horrifying and(…)

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Don’t destroy a good story with fact: it gets in the way of the truth.

The PR and marketing landscape has forever changed, thanks to the ever-present giant that is the internet – never was this more obvious than when I looked at my audience at the SearchLove conference, which consisted of a plethora of technophiles looking lovingly at their laptops. Interestingly enough, I was there to speak about PR(…)

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