PR Week

Awards and Escapology

Another year, another PR Week Awards night. Winners love it, losers loathe it. My agency, Borkowski, ignored it for years. Truthfully, it’s a somewhat odd night. I met so many friends I just didn’t know I had. I don’t usually have the emotional stamina to stay the course and tend to slope off before the(…)


Will the Revolution Not Be Advertised?

It may be stating the bleeding obvious, but we all know the media is changing rapidly – every few months, something comes along that fractures the old order more and more. The latest is the iPad, one more thing in a long line of technological advances that are making it easier for brand and public(…)


Spinning sugar

Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated(…)



Tucked away in PR week is a sad little paragraph about Geoff Baker getting the sack from Sir Paul McCartney’s organisation MPL. The two have parted company after a solid association lasting 15 years, and as of now Baker is unemployed. ‘His behaviour has not reached the professional standards I had come to expect from(…)


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