PR Week

Queen Elizabeth is a canny one. She always picks the winning side.

Queen Elizabeth is a canny one. She always picks the winning side. She’s successfully backed Scottish Union twice. Her horses have won over 1,600 races. She came round to the Diana mania with grace and an Oscar via Dame Helen. Read more at http://www.prweek.com/article/1386638/will-suns-queen-backs-brexit-story-rock-eu-campaigns-pr-pros-give-views#V1hEULPfcxQaKbSO.99  

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Why CEOs must get PRs on board

Danny Rogers, the editor of PR Week, has, in a recent Independent article, highlighted a curious phenomenon blighting the boards of the majority of FTSE 100 firms. According to a recent survey, 54% of them still do not have a communications expert at executive board level. Considering that in the modern climate, most major decisions […]

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Awards and Escapology

Another year, another PR Week Awards night. Winners love it, losers loathe it. My agency, Borkowski, ignored it for years. Truthfully, it’s a somewhat odd night. I met so many friends I just didn’t know I had. I don’t usually have the emotional stamina to stay the course and tend to slope off before the […]

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Will the Revolution Not Be Advertised?

It may be stating the bleeding obvious, but we all know the media is changing rapidly – every few months, something comes along that fractures the old order more and more. The latest is the iPad, one more thing in a long line of technological advances that are making it easier for brand and public […]

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Spinning sugar

Spinwatch brings our attention to the following campaign “The Oldways Preservation Trust, which earlier this year held a conference in Italy to promote pasta, is organizing another journalists’ confab, this time to discuss the virtues of sugar,” PR Week reports. “The trust … has secured the Beverage Institute for Health and Wellness, a Coca-Cola affiliated […]

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