Posts Tagged ‘PR fail’

The Pakistan Flood PR Failure

Given the scale of the flood disaster in Pakistan, it is distressing to see that the British media seems to be missing any sense of urgency about it. Any coverage seems to be being abrogated in favour of the urgent news that Wayne Rooney may have slept with prostitutes.

I am beginning to wonder if there is any racism involved here, ingrained in our reaction. The country is in turmoil, but we are busy with shaming and hounding our sportsmen. America is busy too – attempting to stave off a nut with a church to his name who wants to burn the Koran on September 11th. But the PR pressure and energy the American government is expending on saying that this bigot is wrong could surely be better spent helping the Pakistani people. We are talking about a disaster on a magnitude as great if not greater than Haiti. And yet nothing seems to be happening. Read the rest of this entry »

PR Fail of the Week: Dyer Straits

Danny Dyer’s been cut from his role as Zoo magazine’s Agony Uncle after apparently dishing out a receipe for vengeance instead of advice – his column advised one dumped correspondent to “cut your ex’s face, and then no one will want her” if all other options failed.

So is this a “regrettable production error”, as the magazine insists, or a full-scale PR fail?

Dyer claims he was misquoted, but his protestations have been lost in the tsunami of complaint – and, unsurprisingly, Dyer’s lost his job.

What grabs me, though, is the possible conspiracy theories implicit in this. Did someone truly believe that this was an ironic suggestion? Does Danny Dyer believe his own hard-man hype? Did someone want rid of Danny Dyer from Zoo magazine? Did someone think that putting in an offensive quote would cause outrage for PR purposes without having the knock on effect of losing Dyer his job? Who was this good PR for?

I could go on for hours. Conspiracy theories; don’t you love them?

Borkowski