paparazzi

Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand. They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen […]

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Anatomy of a showmance: Why Kelly Brook plus Danny Cipriani equals glamour

Take two young stars, add the perfect styling, and what do you get? An A-list couple By Sophie Morris Thursday, 11 September 2008 Mark Borkowski, founder of Borkowski PR and author of The Fame Formula “The picture strikes me as an experiment from their publicists and agents to see whether these two have the commercial […]

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Pap Publicity

It has been a surreal day. It started on the BBC Breakfast sofa where I rabbited on about Holy Moly’s decision not to accept intrusive paparazzi pictures on their site. It’s an interesting debate but I think the gesture is more of a heroic publicity stunt to garner more notoriety for Holy Moly, than taking […]

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Beckham and Middleton

From the USA to Australia Borkowski quoted on the issues of the day A royal romance that’s hardly a fairytale The Age – Melbourne,Victoria,Australia But she manipulated the press to sell her image and unhappy message, a prominent British public-relations consultant, Mark Borkowski, http://www.theage.com.au/news/entertainment/a-royal-romance-thats-hardly-a-fairytale/2007/01/12/1168105181424.html?page=2 Britain Reacts to Posh and Becks’s U.S. Move http://www.people.com/people/article/0,,20008333,00.html

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Is the game up for the paparazzi?

Independent 10 01 2007 PR Mark Borkowski says there has been an exponential increase in “bounty hunters”. “The number of old-school paparazzi, those who have a good relationship … “The number of old-school paparazzi, those who have a good relationship with PRs and their clients, is very small indeed. Now we have people who seek […]

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Farewell to 2006 the year of the panty flash

It is a strange day and age when a panty flash courtesy of Playboy pin-up Pamela Anderson is considered modest by all accounts. But yes, move over leaked sex tape, the paparazzi crotch shot is here. If 2006 signified anything in the world of the chav celebrity, this is it. It has become the boldest […]

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