olympics

Lacklustre Lance Better Peddle Fast If He Wants to Remain in the Fame Game

Stripped of his seven Tour de France titles, and most recently, his Sydney Olympic medal, the only wheels turning under Lance Armstrong right now are those of the press machine. After months of denying the allegations placed against him for doping and being placed under a life ban, Armstrong’s missing the taste of the fame […]

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Never Mind the Mayans, Here’s the Apocalypse

Whether or not the Apocalypse is approaching this Friday is speculation that I will leave to the Mayans. As life flashes past us, however, the approaching end of year provides a good opportunity to contemplate the changes that have happened in our world over the course of this past year and some of the PR […]

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Olympics Hysteria: harnessing the power of the crowd

The media this week has been awash with commentary on the vast gap in the British cultural landscape between August 2011 and August 2012. This time last year, we were transfixed by images of rioters smashing windows and burning buildings. Now, we are overwhelmed by Olympic spirit, and it is the athletes stealing victory and […]

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Danny Boyle and the Power of Risk

Picture the scene: mad lefty Irishman Danny Boyle speaks to a panel of landed prime ministers, landed wannabe prime ministers, bureaucrats, eurocrats and Seb Coe, a menswear salesman pretending to be a Lord. His proposal? That, as the eyes of the world rest on London and a thousand dignitaries deliberate where to put their cash, […]

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Crisps, schoolkids and rumblings of Olympic legacy trouble

The latest draconian sponsorship enforcement measures for London 2012 were spread across the tabloids yesterday. Allegedly, the angelic schoolkids selected for Danny Boyle’s green and pleasant opening ceremony will be forced by sponsor Adidas to either wear their trainers, or trainers with no branding visible. Meanwhile, reports have come in of police guards forced to […]

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My Thoughts on The Olympic Torch Fiasco from Early June

The Mail’s furore at the Olympic torch sponsor-gate is misplaced. It’s emerged that, whilst a large proportion of torch bearers are the promised saintly examples of youthful attainment and inspiration, a few are portly middle managers called Kevin, whose achievements stretch little further than turning up to work for a company whose coffers are helping […]

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Promote It Like Beckham

Tottenham Hotspur have pulled off a nifty coup for the New Year, bringing David Beckham in to train after a few weeks of speculation and “will he/won’t he?” in the tabloids. Regarding Beckham actually playing for the team, nothing is certain still, but that is hardly the point. The point is that this is a […]

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Royal wedding? Screw the recession, there’s dosh to be made…

And so the day has come! Prince William is to marry Kate Middleton. Be of good cheer, Britain, there’s new blood being drafted into the old firm! It really is fabulous news, in such tough economic times, that the cuts will not affect everything. In 2011 there will be something for the whole nation to […]

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Manga Monsters and Risky PR

Looking carefully at the one-eyed Manga nightmares that are the 2012 Olympic mascots, I have been wondering at the designers’ thinking – and not as negatively as you might suspect. I think there may be a classicist at work behind these Cyclopses. According to Hesiod, the Cyclopses were strong, stubborn giants who were “abrupt of […]

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Why Tiger Woods PR disaster could scare brands off sports stars for good

Another piece, by me, on the Tiger Woods brand disintegration has appeared in Guardian Online’s Media section. It looks at the way that sports endorsement has been shifting away from volatile and risky sports stars, and at where the big money is settling in the aftermath of the Tiger Woods PR meltdown. “Let’s get one […]

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Bongs, brands and swimming against the tide

“So, what now for this latest dopey Olympian?” asked a headline in today’s Daily Mail, referring to American swimmer Michael Phelps’ bong-sucking faux pas. Phelps, who holds the record for the most gold medals won at a single Olympics (eight in Beijing) and the most ever golds won by an Olympian (fourteen), was photographed nursing […]

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Olympians v “Z list” reality show throwaways

I scribbled an opinion feature for the Sunday Times on the Olympic hoo-ha, which fell by the wayside. I think it addressed the issues that had been missed as euphoric rapture asphyxiated the nation and completely overshadowed the Olympic scale of the Chinese Olympics propaganda. In the rush to enjoy Team GB’s Olympic success, let’s […]

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Ready, steady, go – the race to turn gold into millions

By Amol Rajan Tuesday, 19 August 2008 Britain’s Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame. Behind the scenes in China’s capital, newly crowned champions, from the swimmer Rebecca Adlington to the cyclists Bradley Wiggins and Chris Hoy, […]

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China’s Olympic PR nightmare

China’s Olympic PR nightmare April 07th, 2008 | Category: Mark My Words After a week in the depths of the French countryside without access to the internet, I returned yesterday to the utter madness of the Olympic torch relay procession through London. How could this blatant PR stunt for the Chinese government have been allowed […]

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Proud Sponsors of the Genocide Olympics

This arrived in my inbox this morning read the full article in Business Week. The practicalities of the commercial world. Proud Sponsors of the Genocide Olympics Business Week, June 21, 2007 http://www.businessweek.com/globalbiz/content/jun2007/gb20070621_511854.htm Among the nightmares that might plague a marketing executive, bankrolling an event that some call the Genocide Olympics could well be one of […]

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I’M BACKING BECKHAM

Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field. Yesterday’s press conference was a turning point. It showed the […]

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