Now! Economy

Journalist bites PR. Never explain, never complain.

Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged ‘PR fail’ storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to(…)

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Let’s not be fooled by fashion and tamed by reason…

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought” Albert Szent-Gyorgyi Someone recently said to me “the more I read, the less I know”. Profound. In a world where technological advances were supposed to make life simpler, the reverse seems to reflect the truth.  The world is more complex, undefined,(…)

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Crowd Power and the Future of the Music Industry

The zeitgeist of the modern age is firmly rooted in social networks and crowdsourcing. This has manifested itself in several instances within the music industry in recent years with artists like Radiohead and Amanda Palmer turning to their fan bases for direct support. This trend has crystalised today with the publication of a recent study(…)

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Rules for the Conduct of Public Life

The Truth must dazzle gradually. Or every man be blind. – an interesting aphorism from the pen of Emily Dickinson. Sipping a lukewarm soya latte served by a man wearing a comedy moustache in a breathlessly contemporary Shoreditch caff, a client declared “I guess PR is all about crisis these days”; fascinating point of view.(…)

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Pop Tarts and Coronets : How brands find rebirth in the Now! Economy

Do we worship celebrities? Maybe. A while ago, a smart wag who was looking for a quick column inch to help promote a book identified a psychological condition: Celebrity Worship Syndrome. An unfortunate malady has developed from this type of homage.     Certainly brands seek the endorsement of the gods of sport and entertainment, and over(…)

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Embracing chaos

As we settle into the New Year, commentators continue to declare the present state of flux to be the ‘new normal’. In the wake of increasing globalisation and atomisation, humanity is simultaneously more connected and more fractured than ever before – how can brands manage in this new era? The tension of our age lies(…)

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PRs on Top: Why New Senior Figures are Great News for the Industry

Autumn is a time for change. Recent weeks have seen a number of significant individuals take up prominent leadership roles: not only in Washington and the China Communist Party, but also in the major powerhouses of the communications world. What is heartening is the fact that positions at the top are increasingly being occupied by(…)

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Prince Harry’s Magic PR Touch

The success of Innocent and Red Bull beverage brands inspired a slew of wannabe drink entrepreneurs ten years ago . Many of the hopefuls wandered  through my doors looking for PR.  One afternoon, two well healed young men stepped into my office bristling with an array of technicolour bottles, full of herbal fizz. A turbo(…)

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