nike

Pop Tarts and Coronets : How brands find rebirth in the Now! Economy

Do we worship celebrities? Maybe. A while ago, a smart wag who was looking for a quick column inch to help promote a book identified a psychological condition: Celebrity Worship Syndrome. An unfortunate malady has developed from this type of homage.     Certainly brands seek the endorsement of the gods of sport and entertainment, and over(…)

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Mawkish Genius: Tiger In the Nike Psychiatrist’s Chair

The Independent have published a piece by me on Tiger Woods and the new, daring Nike advert he appears in. Here’s an excerpt: “Through all of Tiger Woods’ scandals, Nike have stayed with him. Other sponsors disappeared, but when he made his big apology, they were sitting in the front row. And now they’re taking(…)

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