Do we worship celebrities? Maybe. A while ago, a smart wag who was looking for a quick column inch to help promote a book identified a psychological condition: Celebrity Worship Syndrome. An unfortunate malady has developed from this type of homage. Certainly brands seek the endorsement of the gods of sport and entertainment, and over […]
The Independent have published a piece by me on Tiger Woods and the new, daring Nike advert he appears in. Here’s an excerpt: “Through all of Tiger Woods’ scandals, Nike have stayed with him. Other sponsors disappeared, but when he made his big apology, they were sitting in the front row. And now they’re taking […]
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.