Posts Tagged ‘mirage’

Don’t Get in With the Spin Crowd

I’ve just seen footage on YouTube of a reality show that should have the PR industry quaking in its boots – PR-based reality TV show The Spin Crowd.

What I’ve seen suggests that it’s a show packed with clipboard Nazis, fashionistas and other fluffy-brained reprobates representative of the old cliché of what PR is supposed to be about – the sort of people who behave like 9 year olds who’ve found the booze cupboard and whose worldview is shallower than the mirage of a puddle.

The PR industry is undergoing a revolution at the moment – a lot of people are beginning to recognise that it can be a huge force in the world and that the captivating narratives it guides, for people, products and more, can be of enormous use and influence. Read the rest of this entry »

Borkowski