media

Twitter: A Mythological Giant?

Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the(…)

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People are reading fewer print newspapers now than they were fourteen years ago

People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar,(…)

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The Art of the Publicity (or a nasty case of ‘Hirstism’)

This week saw the birth of a great stuntster. Clayton Pettet, the student who exploded across the internet last October when he announced plans to lose his virginity for an artwork  has finally made good on his promise. Well, sort of. According to the Telegraph  the actual event involved no hanky panky, little nudity and(…)

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Less, but better, really is more.

Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released the album entirely without prior fanfare, tossing it onto iTunes with a casual insouciance.  It was a masterclass in cutting(…)

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Ketchum PR

Following recent reports into Ketchum PR’s involvement with Russia, we thought we would take a deeper look into how the PR giant works its magic worldwide. This is not the first time that the PR behemoth has struck controversy, yet they continue to go from strength to strength. What is their secret? First and foremost,(…)

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Public Relations the Dark Alchemy of the Social Age

The attack on the soldier on the streets of South East London was truly terrible. The two men who carried out the attack coveted one thing: the oxygen of publicity for their cause. And boy, did they get it. Today’s papers are entirely dominated by sensationalist headlines and language that does nothing to encourage calm(…)

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From Opulence to Obsolescence : Tarantino and the Decline of the Media Junket

Quentin Tarantino’s outburst last week should have come as no surprise to anyone involved in the juggernaut of movie promotion. If anything, it is surprising that it hadn’t come sooner. It is all too easy when watching a five minute long video clip from such an interview to forget the hours and hours – if(…)

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The Royals Must Not Let Their Zygote Be Seized by the PR Zeitgeist

The only thing more nauseating than morning sickness has to be the wearisome and banal Royal baby chatter that has been assaulting my senses this week. It hasn’t just been politicians and celebrities clamouring over crowds of well-wishers to be the first to congratulate the Royal couple; the pranksters are back in town and have(…)

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Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand. They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen(…)

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Vladimir Putin and the pitfalls of the personality cult

Vladimir Putin inspired worldwide scorn and a few great photoshops this week when he announced his plans to aid the migration of some unfortunate birds with the help of his trusty hang glider and a superhero-esque costume. In some sense, people are right to laugh- Putin is a crazed autocrat, so mad on his personality(…)

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