lance armstrong

So Farah, not so good Freuds

The agency faces a formidable challenge fighting the wildfire of speculation surrounding the Olympic athlete since a Panorama investigation was aired. Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. But amid the distances […]


Pop Tarts and Coronets : How brands find rebirth in the Now! Economy

Do we worship celebrities? Maybe. A while ago, a smart wag who was looking for a quick column inch to help promote a book identified a psychological condition: Celebrity Worship Syndrome. An unfortunate malady has developed from this type of homage.     Certainly brands seek the endorsement of the gods of sport and entertainment, and over […]


Lacklustre Lance Better Peddle Fast If He Wants to Remain in the Fame Game

Stripped of his seven Tour de France titles, and most recently, his Sydney Olympic medal, the only wheels turning under Lance Armstrong right now are those of the press machine. After months of denying the allegations placed against him for doping and being placed under a life ban, Armstrong’s missing the taste of the fame […]