independent

Why CEOs must get PRs on board

Danny Rogers, the editor of PR Week, has, in a recent Independent article, highlighted a curious phenomenon blighting the boards of the majority of FTSE 100 firms. According to a recent survey, 54% of them still do not have a communications expert at executive board level. Considering that in the modern climate, most major decisions […]

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A Borkowski March in Links

I’ve been in and out of the papers this month, commenting on a number of subjects, from the perils of PR spin on behalf of dictators to Sarah Ferguson’s latest misadventures by way of the redemption of Chris Brown and, since I’ve been in Poland, as mentioned in my previous blog, I hope you’ll pardon […]

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Mawkish Genius: Tiger In the Nike Psychiatrist’s Chair

The Independent have published a piece by me on Tiger Woods and the new, daring Nike advert he appears in. Here’s an excerpt: “Through all of Tiger Woods’ scandals, Nike have stayed with him. Other sponsors disappeared, but when he made his big apology, they were sitting in the front row. And now they’re taking […]

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Sorry Seems Not to Be the Hardest Word!

Well, dip me in honey and feed me to the bees – Tiger Woods said sorry! He actually said sorry! It is fair to say that I am eating my hat as I type this. I honestly didn’t expect an apology at all, as anyone who read yesterday’s blog will know. Today’s media happening, although […]

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More on Terry

I was asked my opinion on the John Terry affair by the Independent a few days ago, alongside Phil Hall, who has been drafted in to look after Terry. We found ourselves in agreement on the way footballers deal with problems and the people they surround themselves with. Here’s an excerpt from the article: “The […]

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My Edinburgh

Here’s an unedited version of the piece I wrote for yesterday’s Independent, on My Edinburgh. Trawling Edinburgh Festival for the sites of my old publicity stunts, celebrated in the #Twithibition I have just launched, has been a contemplative experience. The stunts celebrated 25 years of mischief, but that was then. What is now? I thought […]

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Rebranding Sarah Brown

The Independent ran an article on the rebranding of Sarah Brown and asked several people their opinion on her efforts, including myself – see the excerpt below. To read the full article, click here. “The publicist Mark Borkowski, a prolific user of new media, believes that Sarah Brown has shown herself far more adept in […]

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Name Changes, Wispa and More

An article in today’s Independent on brand name changes, comebacks and stunts, mentioning the Borkowski Wispa campaign and quoting me from a blog, originally published here. “We should really have learned from the past. Cadbury started making Wispa bars again two years ago after an online campaign by chocoholics supposedly nostalgic about their 1980s heyday. […]

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Cannes Do Publicity

The frenzy of moviedom and publicity that is the Cannes Film Festival is upon us again. Publicity stunts play an enormous part in the festival, however much the BBC’s Victoria Lindrea may protest that this year “really is all about the films“. Certainly there’s a great selection of serious filmmakers showing at this year’s festival, […]

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Finding Fame in Hollywood

I was intrigued to read in yesterday’s Independent about the splash Paul Duddridge is making in Hollywood. He’s moved from being an agent for comedians based in Soho to becoming a fame guru in Los Angeles in two years and seems to be making a good fist of getting numbers of the countless acting hopefuls […]

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The Chav pound

From today’s Independent It’s time to tap the chav pound, innit .. PR consultant Mark Borkowski is sceptical. “There’ve always been tribes to be parodied – right back to the Teddy Boys,” he says. … http://news.independent.co.uk/media/story.jsp?story=583060

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In the Indie today

CHEQUEBOOK TV: Sky strikes �150,000 deal with woman in Beckham … Independent – London,England,UK … Mark Borkowski, a public relations expert, said last night that newspapers and broadcasters were sometimes willing to work together to increase their buying …

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