Posts Tagged ‘i’m a celebrity get me out of here’

Dorries’ Jungle Stunt Takes Balls

Before even gobbling down her first kangaroo gonad, Tory Nadine Dorries has unleashed a storm of criticism for her decision to appear in televisual Hades I’m a Celebrity Get Me Out of Here, with David Cameron yesterday backing her suspension from her duties as MP.  A rash of politicos have been quick to follow suit.

But let’s not be too quick to dismiss her stunt. It’s a bold move, and I applaud her bravery. As we know from her outspoken stance on abortion in 2011, Dorries’ is not a woman afraid of the limelight. Appearing in a show like this takes guts, and it is heartening to see a politician willing to take a risk, particularly in a week that has seen political paranoia ramped up to the max in the wake of Savilegate, resulting in the retrospective inquiry into the allegations of child abuse in North Wales.

She has taken advantage of an opportunity to bring her brand to a younger generation who feel disconnected with politics. Play her hand well, and she could genuinely change the way an apathetic public think about politicians, or even prompt them to think about them at all. In the jungle, she will have a space to air her views in terms the man in the street will relate to- and with 16 million watching, it is a platform not to be sniffed at. Whether the timbre of her stance on sexual politics will resonate with ordinary people remains to be seen.

It’s a high risk move. She has perhaps underestimated the power of the edit. The ultimate winners will of course be ITV, who have once again served up a compelling cast of those blinded by fame and ambition; a collection of individuals worthy of Greek tragedy. Gifts from reality TV producers are rarely what they seem and should be handled with care.

As far as Dorries goes, the proof of the pudding will lie in the eating. Will she have the personality, wit and humanity to survive and prosper in the jungle?  Or will she ultimately prove as unpalatable as a scorpion’s scrotum?

Jordan’s Heart of Darkness

When the troubled tabloid-sacrifice uber babe Katie Price decided to re-enter the jungle, I received numerous requests to comment on TV and radio. For once I held back; I just wasn’t convinced that I had the interest or the energy to offer any opinion on another Katie Price PR move. In truth, I could not ascertain whether I thought she was obsessed by self-absorption or self-loathing.

My reluctance to comment changed when I read Jan Moir’s fantastic assassination of Katie in the Mail: “Sweet kangaroo cutlets, what have we here? Katie Price back in the jungle again? How much more of boobilicious, publicity-mad She-Chav Katie can we take?”

Jordan, the goddess of the tabloid centre spread, is seriously wounded; instead of avoiding jet lag by popping into a rehab clinic (on discounted rate for the assured media coverage) she has placed her surgically engineered torso back in the reality stocks. Is it a hapless move to rehabilitate her image in the public eye or an unrecoverable PR disaster? I am sure the audience can spot the PR conceit and are not persuaded.

Katie Price’s arrival on I’m a Celebrity Get Me Out of Here is a stunt motivated by the ego drive that comes with self-expression and self-manifestation for its own ends. Price set the trend and rewrote the wannabe handbook on how to succeed in the modern celebrity “have-a-go maelstrom”. Her self-importance can’t be restrained with niceties.

This latest PR endeavour illustrates that her addiction to column inches is now her greatest enemy. Obsessed with crushing her personal Satan – estranged hubby Peter Andre, who she met in the jungle the first time round – the exercise is surely going to go the same way as Jade Goody’s second, unpleasant experience in the Big Brother house. Can we ever forget Shilpagate?

If we take a moment to reflect, it is worth noting that we are all connected to the tarnished icon that is Jordan, addicted to the guilty pleasure of watching her antics. Her latest quest to relaunch her brand is, at the core, naïve. On the one hand, constant refreshment is at the heart of everything that has made her what she is, but on the other, it’s the core of everything that is rotten. It is a putrid masterpiece of strategy, to care so desperately for the opinion of those that don’t care.

By going into the jungle, she is begging her disciples to listen to her truth. Months of battling to win the hearts and minds of the great unwashed has failed, whilst her cuckolded other half, Andre, has been swept up into the coddling arms of the public, who see him as a victim of Katie Price’s machinations.

Borkowski