IKEA, the Swedish lifestyle and furniture goliath, suffered the slings and arrows of outrageous criticism on Tuesday after it emerged that the company airbrushed images of women from the Saudi edition of its consumer bible. Not surprisingly this decision has created a mega PR storm in a flat pack. Will the hue and cry harm(…)
Who says there’s no such thing as bad publicity? Try telling that to the marketing executives of Ikea today. So successful was the hyping of Thursday’s new store opening in north London, that it turned into a disaster of spectacular proportions.