hollywood

The Borkowski Awards—notable 2013 PR moments

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the(…)

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From Opulence to Obsolescence : Tarantino and the Decline of the Media Junket

Quentin Tarantino’s outburst last week should have come as no surprise to anyone involved in the juggernaut of movie promotion. If anything, it is surprising that it hadn’t come sooner. It is all too easy when watching a five minute long video clip from such an interview to forget the hours and hours – if(…)

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Five Hollywood Bad Boys who raised hell for their publicists

Gerard Depardieu’s recent aeronautical mishap may on one level have been an act of obstinate vandalism by a cantankerous old Frenchman, but on another it is a welcome example of an increasingly rare phenomenon. Time was, every overblown vagabond actor was creating merry hell for their publicists with acts of wholly gratuitous depravity. I was(…)

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How to manage a celebrity’s reputation

I have known Keith Schilling for many years; he’s a highly able human being. On many occasions I’ve worked alongside some brilliant folk in his firm and have regularly taken part in their brilliant, thought-provoking, well attended seminars. In the last few days, Keith has been pictured in many broadsheet newspapers as journalists debate and(…)

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Twitter: mightier than the sword?

A wry smile crossed my lips when I heard the news that lawyers have applied for a court order to force Twitter to hand over the person behind the whistleblower account. It’s taken one anonymous tweeter to spectacularly out the famous footballer hiding behind his privacy injunction and, in a heartbeat, neuter the legal profession.(…)

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Changing Narratives and the Death of Osama Bin Laden

The ever-changing narratives surrounding the ritualistic slaying of Osama Bin Laden has spewed up a slew of conundrums. It should also teach publicists valuable lessons about the pitfalls of a contemporary story engine, brand messaging turned cariacature and the conditions of the modern news mill. Instinctively, a good publicist understands how to engineer a simple(…)

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Elizabeth Taylor: A Star Blinks Out

One of the last goddesses from the pantheon of great Hollywood stars has died. Let’s give thanks for the life of true movie icon Elizabeth Taylor. As a fledgling publicist I met her retinue at a film shoot at a long forgotten theatre, axed by funding cuts in another age. The encounter left an indelible(…)

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Remembering Jane Russell and the Man Behind Her Fame

The sad news that Jane Russell died lat night is perhaps an opportune time to remember the amazing publicist who moulded her erotic brand, the man who coined the politically incorrect moniker: bombshell. I hope many of Russell’s obituaries credit the strategic mind of another Russell, the Texan Russell Birdwell, for shaping Jane Russell’s narrative.(…)

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Looking to the Future of PR

The recent story in the papers about Geoff Baker, the former gatekeeper for Sir Paul McCartney who now dresses as a dustman to give tours of his home-town, should act as a salutary lesson for all entertainment publicists. I first met Geoff at the height of his journalistic powers, as a showbiz reporter for the(…)

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Dishing the Dirt at Peachy Coochie

Anyone wanting to know a little more about the dark practices of Hollywood in the early days of the 20th century should come along to Peachy Coochie at the Toynbee Hall at 7.30 p.m. this Thursday, October 28th, where I will be revealing more about Maynard Nottage, one of the publicists featured in The Fame(…)

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