guardian

People are reading fewer print newspapers now than they were fourteen years ago

People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar,(…)

More

Jurassic Ad Men: a marriage of equals or the last of a dying breed?

This week, the business and media commentariat have talked of little but the upcoming merger of Omnicom and Publicis, the second and third largest advertising groups in the world, respectively. As befits a venture which involves hundreds of the world’s most glamourous admen and women, the accompanying spin is so utopian as to be dazzling.(…)

More

A Borkowski March in Links

I’ve been in and out of the papers this month, commenting on a number of subjects, from the perils of PR spin on behalf of dictators to Sarah Ferguson’s latest misadventures by way of the redemption of Chris Brown and, since I’ve been in Poland, as mentioned in my previous blog, I hope you’ll pardon(…)

More

Churnalism and the Death of the Press Release

At long last the question of how much of our daily news originates from PR pixies is to be answered. A new website, churnalism.com, has been launched and its mission is to expose the extent to which articles have been lifted from press releases. I welcome the site – it’s not something good publicists should(…)

More

Gordon Ramsay: Frying Pans, Fires and Open Letters

There is a mood of incredulity in the media at Gordon Ramsay’s latest PR faux pas; an open letter to his mother in law, published in the Evening Standard. “This has to be one of the most painful letters I’ve ever had to write,” writes Gordon. “Listening to Tana in floods of tears reading your(…)

More

Putin on the Ritz: PR Russian Style

I went to the opening of The Expendables recently, in the mood for a little bit of escapism, and was bowled over by the crowd’s whooping, hollering love for Sly, Lundgren, Arnie, Bruce et al. There seemed to be more love than you could have ever expected for a formula, and a set of stars,(…)

More

Miners, Footballers and Owning the Story

Listening to yesterday’s Broadcasting House on Radio 4, my sense that the Chilean miners were set to be exploited to the hilt kicked into high gear, listening to the investigative journalist Jonathan Franklin being interviewed about his forthcoming book on the extraordinary experience the 33 men went through. He was slick and sharp – an(…)

More

Brand and Woods: The Celebrity Rollercoaster

Another week of charting the ups and downs of celebrity, first in the Guardian, discussing the rise, fall and rapid rise again of Russell Brand, who has risen phoenix-like out of the ashes of Sachsgate to find himself on the verge of international stardom. You can read the full article here, but here’s my note(…)

More

Load More