Gordon Brown

Leaders, Prime Ministers and the Next Generation

A couple of first nights have grabbed my attention in the last few days, and both of them have presented interesting conundrums to consider. The first is the production of Yes, Prime Minister that has just transferred to the West End. It’s a great show; very funny, very well acted and rather more radical than […]

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Cleggameron: How Calm is Their Coalition?

Clegg and Cameron are making a surprisingly good fist of unity thanks to the brand new and shiny PR machines behind the scenes, not to mention the PR machine that is Cleggameron. It’s working so well that even Rory Bremner admits to being unsure about how to satirise them. I can’t help but feel a […]

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Post-Election Stuntwatch: Wrestling for Control

The failure of anyone to take meaningful control of the country in the wake of the General Election says a great deal about the hype that the media work up as a cappuccino froth of sound bites. It felt like going to a bad movie – the trailer was exceptional but the movie itself is […]

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Election Stuntwatch: Gordon’s Gaffe on Tape

Finagle’s Law of Dynamic Negatives states that ‘anything that can go wrong, will—at the worst possible moment!’. From now on, I suspect, any political instance of this law in action will be known as the ‘Brown Variant’, after unguarded remarks about a woman he had just spoken to on a walkabout were broadcast to the […]

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Election Stuntwatch: The Rise of Old Media

When I was 19, the publicist Theo Cowan – this country’s first pro celebrity PR wrangler, who created the Rank Charm School, an acting school run the Rank Film company that brought the world Roger Moore, Joan Collins, Christopher Lee, Diana Dors and more – granted me an audience in Poland Street. “Keep your clients’ […]

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Election Stuntwatch: The Leadership Debate

We’re living in what Seth Godden calls “the century of ideas diffusion”. Last night’s historic TV debate was launched with a weight of expectation as to how it might change this perception. If it did, it was mostly for the political classes. The debate was carefully, rigorously planned as an attempt to revivify politics, seen […]

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Election Stuntwatch: Week One

One person who understood deeply and passionately about making the most of publicity – and who would have livened up the coming election no end if he had cared to participate in the process – was Malcolm McLaren, who died yesterday. A non-conformist who enlivened punk with his arch brand of anarchy and who helped […]

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Election! The End of the Phony War

There have been weeks and weeks of phony electioneering and, finally, this morning Gordon Brown has told the world what we already knew – the election will be on 6th May. From the negative electioneering of mashed up, satirical posters, to the dusting down of the old Saatchi creative team – to deliver up what […]

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Celebrity and the Dying Art of Debate

I took part in a debate at the University of Westminster last night alongside that wily old fox Max Clifford (the second time I’ve shared a stage with him – it always makes for an interesting experience) and others, discussing Celebrity Brands: Desire, Dollars and Danger? It was a rather curious and disappointing night; most […]

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Poster Apocalypse

A week is a long time in politics, so six months equates to an eternity. Just ask David Cameron who, six months ago, looked to be a shoe-in for the next Prime Minister. I’ve been up in the smoke all week and the conversation, from left and right, is dominated by the possibility that the […]

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Clinton, Copenhagen, Afghanistan, Suppression and the X Factor

The suppression of information takes many guises, I’m beginning to realise. Many guises, but at the heart, the old ways of doing things still rule. Someone pulls strings and the neck of the bag tightens. Take, for a start, Hillary’s Secret War, a book detailing the ways in which a rightwing think-tank’s output on the […]

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Who is Pulling Nick Griffin’s PR Strings?

The BBC have, without doubt, handed Nick Griffin and the BNP a potential PR coup by allowing him to appear on Question Time. It is very likely that Griffin will be working desperately hard to avoid belching racist bile, especially as the programme surrounds him – in the interests of the BBC’s “central principle of […]

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Popularity Politics

Accused of not letting slip any details of policies that would be employed should they form the next Government, the Tories came out in surprisingly brave style yesterday, thanks to George Osborne. He may have the charisma of a financial director of a small engineering firm in Colchester, but Osborne has been the boldest politician […]

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Brand Immortality & Looting the Dead

Celebrity death is best done young, or youngish, whilst all the characteristics that enamour the public to them remain intact. It’s not great for the celebrity in question, perhaps, but certain brand-builders love a good image that’s been soused in aspic and preserved for an eternity of milking. Take Michael Jackson, whose death has seen […]

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Gordon Brown and the Jinxed Career

Gordon Brown is jinxed. At the Number 10 reception to mark the second anniversary of the Prime Minister’s Talent and Enterprise Taskforce, Perri Luc Kiely, the frizzy haired 13 year old dancer with Britain’s Got Talent winners Diversity, took a tumble, hurt himself, burst into tears and is now taking top billing in the press […]

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Rebranding Sarah Brown

The Independent ran an article on the rebranding of Sarah Brown and asked several people their opinion on her efforts, including myself – see the excerpt below. To read the full article, click here. “The publicist Mark Borkowski, a prolific user of new media, believes that Sarah Brown has shown herself far more adept in […]

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Unshredding Fred and Gordon Brown

I was on the Today programme at 8.40 this morning, with Phil Hall from PHA Media, discussing Simon Lewis’s new role as director of communications for Gordon Brown and how he might turn Brown’s premiership around. A challenging role, as Phil and I agreed, especially given that he has to follow in the footsteps of […]

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Mark Borkowski and Max Clifford: The Video

Here is the webcast of the head to head between Max Clifford and myself at the London College of Communications last Tuesday, in nine handy bite-sized chunks. Apologies to anyone who logged in to Ustream in the hope of seeing the debate streamed live – Ustream crashed and prevented us from going ahead. Part One […]

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McBride and Prejudice

A week has passed and it amazes me that there has been as much surprise at – and media condemnation of – Damien McBride’s attempts to slur the opposition as there has been. Surely this sort of thing, in one form or another has been going on for years? I’m not suggesting I approve of […]

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Goodwin the scapegoat is godsend for government

The  government clearly does need people to focus attention away from them, writes Mark Borkowski. If they can, in some way, have a witch-hunt, not just on Fred Goodwin but other members of the banking community who are also sitting on pretty hefty pensions, that clearly helps. We all want a scapegoat. Unfortunately, scapegoats turn […]

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