football

Welcome back Mourinho: Footballing Legend and a True Media Special One

The special one, the mighty Jose Mourinho is back, and with a bang. Love him or loathe him, he is box office. He always reminds me of the legendary Brian Clough: he has the god given talent to deliver a narrative and focus attention. He is the master of the  soundbite, his manner excites, beguiles, bewitches,(…)

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Lessons from Sir Alex: building a cult brand takes balls

As the sun sets on the news that Sir Alex Ferguson has decided to hang up his fabled hair dryer, it is  time to consider the lessons the PR industry might learn from  his departure. Undoubtedly,  Sir Alex was a remarkable leader, true he forged a unique brand personality but his move to take control(…)

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Suarez, shame and the not-so-beautiful game

The BBC crowned Liverpool player Luis Suarez the king of football controversy yesterday afternoon following the FA’s announcement that they have handed him a massive 10 match ban. The scandal has had scribblers on the sidelines outraged at football’s reputation since. Left, right and centre, commentators have been clamouring to declare that football’s reputation is(…)

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The Ugly Face of the Beautiful Game

Amidst all the high-profile outrage surrounding the Sunderland manager, di Canio’s recent declaration that he is a fascist, I have found myself wondering how a multi-billion pound industry can pay so little attention to its press machine. The rights and wrongs of his political beliefs are probably best debated in another forum, but the simple(…)

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Beckham and the Bounce-Back Brand

David Beckham epitomises the modern celebrity age: in any other era, we wouldn’t have blinked an eyelid at a 38 year old footballer, other than for the sheer amount of time he had managed to stay in the game. Past his prime, we may no longer celebrate his on-pitch prowess in the same way, but(…)

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Chisora/Haye- newest casualties of the sports media machine

The Chisora-Haye post fight Brew-ha ha over the weekend was a stark reminder that the world of Boxing provides us with the clearest and noisiest examples of the many pitfalls open to the young sports star. The scuffle between the two men has seen papers of all stripes filled with talk of the ‘disgrace’ in(…)

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The Bayern Munich Transfer Stunt: When Clever Becomes Smartarse

Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football team wrangled a piece of PR trickery which fuelled an horrific backlash. An announcement on their website that “a spectacular name” was(…)

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Vegan Football

Football’s back in the news, but this time it’s not about vast sums being splurged on footballers in the transfer market, it’s a stunt that raises awareness about the quality of food at your average sports match. My local team, Forest Green, have a new chairman, CEO of Ecotricity Dale Vince. Vince is vegan –(…)

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