Maria Sharapova’s PR is perfect so far – now the hard work starts

She may be facing the biggest crisis of her career but Maria Sharapova gave a master-class in damage limitation when she announced she had failed a drugs test. For this story not to leak out beforehand is extraordinary in this era of innuendo, which shows the level of negotiating power that her management have. The […]


Lacklustre Lance Better Peddle Fast If He Wants to Remain in the Fame Game

Stripped of his seven Tour de France titles, and most recently, his Sydney Olympic medal, the only wheels turning under Lance Armstrong right now are those of the press machine. After months of denying the allegations placed against him for doping and being placed under a life ban, Armstrong’s missing the taste of the fame […]