david beckham

Beckham and the Bounce-Back Brand

David Beckham epitomises the modern celebrity age: in any other era, we wouldn’t have blinked an eyelid at a 38 year old footballer, other than for the sheer amount of time he had managed to stay in the game. Past his prime, we may no longer celebrate his on-pitch prowess in the same way, but(…)

More

Promote It Like Beckham

Tottenham Hotspur have pulled off a nifty coup for the New Year, bringing David Beckham in to train after a few weeks of speculation and “will he/won’t he?” in the tabloids. Regarding Beckham actually playing for the team, nothing is certain still, but that is hardly the point. The point is that this is a(…)

More

The Truth? Bend it About Beckham

Conundrum of the week is the strange case of why In Touch magazine ran a story suggesting athletic rumpy pumpy between Beckham and exotic model-come-prostitute Irma Nici. I might be wrong, but it all feels so fake. Certainly, David Beckham looks set to sue the US magazine for the claims that he went a bit(…)

More

Karaoke Culture

We are living in a karaoke media culture – everything we see is a pale, recycled copy of something that’s gone before and, worse still, this sincere flattery of icons and iconography past is being actively encouraged. Miley Cyrus is heading off down the well-trodden path of over-sexualised image that has been presented 1000 times(…)

More

Why Tiger Woods PR disaster could scare brands off sports stars for good

Another piece, by me, on the Tiger Woods brand disintegration has appeared in Guardian Online’s Media section. It looks at the way that sports endorsement has been shifting away from volatile and risky sports stars, and at where the big money is settling in the aftermath of the Tiger Woods PR meltdown. “Let’s get one(…)

More

Risking the Tiger Woods Economy

I was asked to comment on the fallout from Tiger Woods’s bad week in the press by the Guardian last week – the resulting article appears in today’s Media section and online under the headline In Need of a Tigerish Attorney. I took a critical look at the way he and his lawyer, Mark NeJame,(…)

More

The News of the World: Tapping on Heaven’s Door?

It seems, of late, that sleaze is a gift worth giving and that it’s for life, not just for Christmas or for politicians. The latest example – the News of the World phone tapping scandal – is, in Variety’s slanguage, a “dramedy”. It has the potential for seriously succulent consequences, which might be deeply costly(…)

More

Beckham follows the yellow brick road.

The acres of space dedicated to David Beckham’s move to the US is staggering even by his own standards of hype. Make no mistake Beckham has a very clever and astute team behind him that has brokered this decision and deal. The simple fact is that for Golden Balls it’s a new beginning and not(…)

More

Load More