branding

Highly Evolved: Brand Survival in the Now! Economy

Software may be eating everything. But one thing that I’ve seen at Advertising Week Europe today is that we’re learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the thirty second advert, advocating a culture of five second segments instead. In the midst of the sea of white(…)

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Beckham and the Bounce-Back Brand

David Beckham epitomises the modern celebrity age: in any other era, we wouldn’t have blinked an eyelid at a 38 year old footballer, other than for the sheer amount of time he had managed to stay in the game. Past his prime, we may no longer celebrate his on-pitch prowess in the same way, but(…)

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Lacklustre Lance Better Peddle Fast If He Wants to Remain in the Fame Game

Stripped of his seven Tour de France titles, and most recently, his Sydney Olympic medal, the only wheels turning under Lance Armstrong right now are those of the press machine. After months of denying the allegations placed against him for doping and being placed under a life ban, Armstrong’s missing the taste of the fame(…)

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Selfridge’s Guide to Suprasexual Seduction

AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of(…)

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The lessons of 6 degrees of connectivity and brand advocacy marketing

Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted(…)

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Bespoke team serves ace in attempt to rebrand Andy Murray at WimbledonBuzz up!

Andy Murray prepares for a practice session surrounded by his team of coaches. Long tipped as a possible Wimbledon champion, it is not only Andy Murray’s game that has vastly improved. The relaxed demeanour, iconic all-white kit and trim haircut on show this week are a long way from the surly teenager with unruly curls(…)

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Ae fond fizz from Coca-Cola

ROBERT Burns has become the first real person to feature on a Coca-Cola bottle. The special edition reproduces the image of Scotland’s national poet between the antlers of a stag to mark Homecoming Scotland 2009, in a colourful red, white and gold tribute. Although an image of Santa Claus has previously appeared on a bottle(…)

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Sacha Baron Cohen: a PR person’s dreamBuzz up!

It is already one of the most eagerly anticipated films of the year, but there are few promotional posters on display and the trailers have yet to be screened. Bruno, which stars Sacha Baron Cohen as his latest alter ego, a gay Austrian fashion presenter, has redefined the way films are marketed, masterminding a series(…)

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MPs expenses: how can Parliament detoxify its brand?

The scandal surrounding MPs expenses has angered the voting public. So how can confidence in Parliament be restored? Here, we asked advertising gurus, branding experts and cool-headed commentators for tips on how MPs can pick up the pieces. Max Clifford, publicist “I have never known a time when the public are so utterly disgusted by(…)

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