brand

And it wasn’t even raining!

Remember last year at the Oscars? “No, it wasn’t a marketing stunt”, said Samsung, who may have paid a reported £12m for its advertising “integration” but the company, it insisted, was every bit as astonished as everyone else when host Ellen De Generes’s star-studded selfie, taken during the broadcast on a Samsung smartphone, became the […]

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The Recipe

Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!

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The truth about the Jeremy Clarkson row

Not to state the obvious but behaviour is vital. Yet it would appear that very few organisations or individuals understand how their behaviour is seen and felt – and that is all a ‘brand’ is. A feeling. Still the walls have finally fallen. Gone are the days when brands could spin their own story and behave […]

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Pop Tarts and Coronets : How brands find rebirth in the Now! Economy

Do we worship celebrities? Maybe. A while ago, a smart wag who was looking for a quick column inch to help promote a book identified a psychological condition: Celebrity Worship Syndrome. An unfortunate malady has developed from this type of homage.     Certainly brands seek the endorsement of the gods of sport and entertainment, and over […]

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Beckham and the Bounce-Back Brand

David Beckham epitomises the modern celebrity age: in any other era, we wouldn’t have blinked an eyelid at a 38 year old footballer, other than for the sheer amount of time he had managed to stay in the game. Past his prime, we may no longer celebrate his on-pitch prowess in the same way, but […]

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HMV’s Off to the Pound, But Indie Ain’t Out of the Dog House

As HMV calls in the administrators, spare a thought for the indie retailers who are now more exposed than ever to the wave of internet megafauna that have come to dominate the retail landscape. I’ve been involved with the music retail industry for a number of years, and represented Virgin Megastores for almost a decade […]

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Selfridge’s Guide to Suprasexual Seduction

AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of Selfridge’s birthday has been marked by the launch of two television series celebrating the rise and rise of […]

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Brands like Red Bull like Felix

So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure.  A stuntman extraordinaire, who last night earned much sort after one word equity. Felix Baumgartner, a 43-year-old Austrian, former military parachutist,  skydived into the record books. Jumping from 23 miles above the earth, Felix […]

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