borkowski

Trump and the end of objectivity

Ask a reasonably clever ten year old what a journalist is and she will say someone who reports what is happening. While this impression may become more nuanced as we develop a greater understanding of how news is broken and spun this basic understanding still underpins our view of what the media is. How is […]

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Let’s not be fooled by fashion and tamed by reason…

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought” Albert Szent-Gyorgyi Someone recently said to me “the more I read, the less I know”. Profound. In a world where technological advances were supposed to make life simpler, the reverse seems to reflect the truth.  The world is more complex, undefined, […]

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The Borkowski Awards—notable 2013 PR moments

I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the […]

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The extraordinary life of Jeremy Paxton – a tribute.

This is my account of the extraordinary life of Jeremy Paxton. It’s an assembly of vivid memories I shared with a unique human whom I loved and cherished. Woody Allen once said ‘Life is full of misery, loneliness, and suffering – and it’s all over much too soon.’ Sadly true when death takes a 53 […]

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Embracing chaos

As we settle into the New Year, commentators continue to declare the present state of flux to be the ‘new normal’. In the wake of increasing globalisation and atomisation, humanity is simultaneously more connected and more fractured than ever before – how can brands manage in this new era? The tension of our age lies […]

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The Sleb’s Prayer and The Exterminating Factor

Have you overdosed on the X Factor? Are the opinions of the judges getting you down? Have you felt like venting your feelings about the loss of your favourite contestant? Did Danyl’s departure in the semi-finals really get your goat? Did Lucie losing out to Jedward rile you to the point of despair? Or are […]

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Backpacker is cleared of faking bush ordeal to make £100,000

AUSTRALIAN police have spoken out against claims British backpacker Jamie Neale faked being lost in the Blue Mountains National Park in order to sell his story to the media. The 19-year-old, who slept under shelters made of bark and lived on kangaroo berries for 12 days, sold his story to Australian television for £100,000. But […]

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The World Behind the ‘Best Job in the World’

You couldn’t move anywhere this morning without hearing something about Ben Southall, the British winner of ‘The Best Job in the World’ and the string of idyllic desert islands along the Great Barrier Reef off the coast of Queensland, Australia, which will act as his home and office for six months. Not surprising, when the […]

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Borkowski and Clifford Live Streaming Debate

I will be going head to head with Max Clifford to discuss the toxic nature of celebrity at the London College of Communication tonight and, if you don’t have a ticket – they sold out quickly – you’ll be glad to know you haven’t missed out! You can get involved in the heated and controversial […]

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Run away with the Facebook circus

Published Wednesday 25 March 2009 at 09:25 by Mark Borkowski Familiar with Facebook and always available to Twitter, PR guru Mark Borkowski says there is no excuse for promoters to ignore the endless advertising possibilities of social networking sites It may seem strange to be talking about 19th century impresario Phineas Taylor Barnum in the […]

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Beatwax @ Borkowski

And now for some fantastic news! Borkowski will – from April 1st – be bringing the ideas and execution consultancy Beatwax into the Borkowski fold, completing our expansion plans and allowing us to further develop complementary creative solutions for our clients. I’ve admired the work of Beatwax for a long time – their stunt to […]

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Grasping the New Communication Nettle

In previous recessions and downturns, many companies came to realise that the only way to steer themselves away of the maelstrom was to turn to  the steadying ship of good PR. Perhaps Bill Gates’ aphorism – “If I’m down to my last buck, I’ll spend it on PR” – should be embraced as the mantra […]

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Bad Santas

Three out-of-work, recession-hit Santas were employed by Borkowski for a simple photo shoot for the company’s Christmas card, due to take place this afternoon. Unfortunately, they got thoroughly drunk beforehand and are currently rampaging around the streets of London. Fortunately, we had a video camera on hand and have been following them as they shout, […]

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More Maynard Nottage movie news

As I mentioned yesterday, there’s a star name being attached to a possible Maynard Nottage biopic – and that name has been revealed in today’s Daily Mail, in Richard Kay’s column. He says: “Uber PR Mark Borkowski’s rediscovery of Twenties Hollywood publicist Maynard Nottage has caught the eye of actor Dustin Hoffman, who wants to […]

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