beckham

Tiger: Out of the Woods?

Tiger Woods is preparing his comeback and the first step on his road to recovery is taking place tomorrow. It’s not clear what the event tomorrow morning is, other than it isn’t a press conference. Many are suggesting that it will be a day of apologies. I’m not convinced. It may be speculation, a leap(…)

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Cristiano Ronaldo and Paris Hilton: was it a stunt?

Could the tabloid-friendly sight of Cristiano Ronaldo and Paris Hilton in a Los Angeles nightclub the night before the footballer’s Real Madrid deal was confirmed be a coincidence? Originally published on the Guardian website Call me a cynical old publicist but I have to admit that I am hardly surprised to see Cristiano Ronaldo spread across(…)

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Spinmaster 2007

2007 will go down in history as an extremely busy year for the humble spin meisters in mediaville.  There were plenty of things to occupy the media that had a PR overtone, beginning with the meltdown over celebrity Big Brother’s racist poppadom gate which gave Channel 4 a lot to think about and threatened the(…)

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So here now for Brand Beckham?

Where now for Brand Beckham? Independent – London,England, … As PR Mark Borkowski notes, Beckham could be set to become the great champion of British sport, a Sir Bobby Charlton with truly global appeal and a better … http://news.independent.co.uk/media/article1938895.ece

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I’M BACKING BECKHAM

Amid the advanced PR choreography of the British Olympic bid over the last few days, the most significant development has been the effective re-engineering of David Beckham’s career as an international sports statesman and roving ambassador for the country he leads on the football field. Yesterday’s press conference was a turning point. It showed the(…)

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SILLY SEASON

It must have been all that mud at Glastonbury: it’s got into the system and clogged up the editors’ judgement much too soon. The Silly Season isn’t meant to start yet, not while the official Season is still running. I can see the press’s point though: gorgeous Brit-Icon Kate Moss jumping into a fake marriage(…)

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Words on David

What the professionals say about Beckham By Standard Sport 13 October 2004 THE PUBLICIST Mark Borkowski, public relations expert Beckham is now in a situation that whatever he does is perceived as a PR stunt. People simply do not trust him and he’s there with the royal family, in that whatever he does he cannot(…)

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