advertising

Jurassic Ad Men: a marriage of equals or the last of a dying breed?

This week, the business and media commentariat have talked of little but the upcoming merger of Omnicom and Publicis, the second and third largest advertising groups in the world, respectively. As befits a venture which involves hundreds of the world’s most glamourous admen and women, the accompanying spin is so utopian as to be dazzling.(…)

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Smart Ways to Advertise

A railway safety advert that’s been tunefully taking Australia by storm has penetrated the international conscious after winning the ‘biggie’ of the advertising world: the Cannes Lions Grand Prix. The ‘Dumb Ways to Die’ ad is beautifully simple and has all the hallmarks of a great, modern campaign. It’s funny, it’s catchy, it appeals to(…)

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Highly Evolved: Brand Survival in the Now! Economy

Software may be eating everything. But one thing that I’ve seen at Advertising Week Europe today is that we’re learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the thirty second advert, advocating a culture of five second segments instead. In the midst of the sea of white(…)

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Advertising horse power: what a moonwalking Shetland pony tells us about the future of comms

And so it was the week where the nation was transfixed by a moonwalking Shetland pony. Racking up nearly four million youtube views, and prompting the Daily Mail to ask ‘Is this the funniest ad of the year?’, Three’s Fleetwood Mac loving, Tina Turner wig wearing equine has taken the blogosphere by storm. My inclination(…)

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How do you solve a problem like Frankie? Channel 4 joins the major leagues

Channel 4’s valiant efforts at major sports broadcasting have met two very particular challenges this week, each testing their capacity to cope with the full burden of an excitable, demanding and very very large public. It’s a classic David/Goliath situation. Channel 4, having spent a good deal of promotional budget painting itself as the rising(…)

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The Wettest Drought on Record

“The Wettest Drought on Record”: so a dry wit in the back row of a client meeting recently described our current weather situation to me. It’s a spectacularly British situation to be in- a combination of monsoon-esque precipitation levels and poor local planning found nowhere other than Virgil’s ‘edge of the world’. The whole situation(…)

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The Lessons of KONY 2012: a Watershed for Charity Awareness Campaigning

The KONY 2012 phenomenon- from breakout viral success to liberal/conservative/far-left battleground to terrifying masturbatory breakdown- is difficult to fully unpick. One thing’s certain, however: it’s had the kind of success which most digital marketers can only dream about. Clearly, this is something unignorable, particularly for those who work within the space of charity awareness campaigning.(…)

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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign. The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of(…)

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