You can say what you like about Uber, but when it comes to a value added experience to drive loyalty to their brand they are in the driver’s seat. In Uber’s first coordinated, multi-city event, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an […]
My thoughts from The Drum earlier this week on why football is so bad at PR. The Ched Evans #fail juggernaut rumbles on. This negative fallout reframes football, sucking the hapless into its black hole. The whole affair suggests there is something rotten at the heart of the enterprise. Sadly, the idiot Evans’ hubristic soap […]
Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. As it turns out, the ongoing escalation will text the strength of the top tier leadership and the ability to survive ruthless hacks […]
The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time. Where in years gone by the favour of The Sun newspaper was […]
Mark’s lively and informative talks, speeches and panel appearances offer provocative perspectives on the past, present and future of communications. Why not extend an invitation?
In his talks he draws on the analytical, advisory and creative work of the company, which places it at the heart of debate and developments concerning consumers, communication and technology. But he also draws on his 30 years’ practical experience as a publicist. 30 years during which he has earned a reputation as one of the most free-thinking, innovative and challenging practitioners of the art of consumer communications.
Please e-mail firstname.lastname@example.org to inquire about possible speaking opportunities.