Is the thought of Ambassador Farage really beneath contempt for Theresa May? Undoubtedly, the interim Ukip leader would be a live wire. Foreign Office mandarins, already on tenterhooks about Foreign Secretary Johnson, would be livid. But the potential benefits outweigh the risks. If Trump has transformed politics once and for all into reality TV, then diplomacy by selfie and proclamations […]
The response of the established media to reports that the majority of stories shared on facebook during the US election were stonking great lies has been the predictable bellow of I told you so. According to the holier-than-thou op-eds this is clearly the fault of the news gathering public for shunning proper paywalled journalism. Yet […]
PR is deployed to whet consumer appetites by leaking morsels, as if we couldn’t picture what is in store for us. An adorably toothless child in a well-furnished house befriends a fantasy figure with a particular cause for sadness. The figure is a metaphor for the magic of childhood refracted through a wistful gauze of […]
Influence isn’t what you have, it’s what you can convince others they need. Every time a product is launched we are persuaded not only of its desirability but that it has rendered everything that came before redundant. To cling onto the old is to live in the past. This was played out last week when […]
Mark’s lively and informative talks, speeches and panel appearances offer provocative perspectives on the past, present and future of communications. Why not extend an invitation?
In his talks he draws on the analytical, advisory and creative work of the company, which places it at the heart of debate and developments concerning consumers, communication and technology. But he also draws on his 30 years’ practical experience as a publicist. 30 years during which he has earned a reputation as one of the most free-thinking, innovative and challenging practitioners of the art of consumer communications.
Please e-mail firstname.lastname@example.org to inquire about possible speaking opportunities.