The spin and backtracking that have characterised Chris Evans’s steering of Top Gear have been more Downing Street press office than racing track. Last year it was “100% not true” that he was in line to fill Clarkson’s shoes; months later the BBC announced that they had signed him up for a three year stint. […]
Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/
Louis Van Gaal reportedly first heard of his sacking from his wife after she’d seen the BBC breaking news alert. Harsh stuff. Despite the FA cup win there clearly was no love lost between the Dutchman and the Glazer family. As the bungled leaking of Van Gaal’s sacking showed –first he was out, then he […]
Every political campaign eventually enters a silly season. Apocalyptic scenarios are invoked; pledges are carved into stone; statistics are rendered meaningless. Even the dead aren’t safe as our great icons are dragged up and ventriloquized by either side. For the EU referendum the shift from apathy to absurdity has been sudden and overwhelming. One day […]
Mark’s lively and informative talks, speeches and panel appearances offer provocative perspectives on the past, present and future of communications. Why not extend an invitation?
In his talks he draws on the analytical, advisory and creative work of the company, which places it at the heart of debate and developments concerning consumers, communication and technology. But he also draws on his 30 years’ practical experience as a publicist. 30 years during which he has earned a reputation as one of the most free-thinking, innovative and challenging practitioners of the art of consumer communications.
Please e-mail firstname.lastname@example.org to inquire about possible speaking opportunities.