From politics to social propaganda, Mark’s opinion is often sought by the media. See the latest opinions here.
BBC News, 6th September 2017
“If you are employed to manage a reputation and your reputation is shot, then it is not a good day,” said Mark Borkowski, founder of Borkowski PR.
CBC News, 30th August 2017
“We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.
“I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told AFP.
The Daily Mirror, 03.08.17
Media guru Mark Borkowski says of CBB: “It’s such a last chance saloon, but also an opportunity to refocus on her. It’s a clever move and if the camera loves her and the audience loves her, she’s on a path to reconnect with the public.”
The Telegraph, 20.07.17
Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel?
“If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.”
‘How Louise Redknapp regained her mojo on Strictly after sacrificing her career for Jamie and their children’
The Daily Mirror, 06.07.17
PR guru Mark Borkowski believes this could be the beginning of Louise’s second wind – and that she could soon be commanding some very big figures with her talents.
He says: “She will never be top of the charts again as she was but she’s going through another period and she could be just as popular to brands and people as Jamie is.
“They’re the perfect double act, I suppose. She has fantastic earning potential.
“With a good agent, she’s not going to make multiple millions but she will make a healthy amount.”
The Guardian, 14.06.17
Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says.
He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”
BBC Radio 5, 28.05.17
Mark on the Stephen Nolan show discussing British Airways.
Listen here (1:20:32-1:30:02)
The Times (Main), 23/05/2017, p.21, Jack Malvern
One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000
Mark on the Victoria Derbyshire Show.
Watch here: http://www.bbc.co.uk/iplayer/episode/b08pvlln/victoria-derbyshire-11052017 (56:12 – 59:39)
Mark on ‘that’ Wendy’s tweet.
Listen here: http://talkradio.co.uk/radio/listen-again/1494406800# (Within the 11.30 – 12:00 section,
22:36 – 29:10)
The Guardian, 01.05.17
Mark Bokowski, PR and brand expert, expects that number to mushroom. “He represents hope,” says Borkowski. “That is why people buy into him. He also looks great – and he has a massive female following. His appeal goes far beyond boxing’s hardcore.” There is something else too. “He is also very honest, people like that transparency,” adds Borkowski. “After Saturday’s fight he made a big deal of praising Klitschko, and also said he hoped young kids watching would want to emulate and surpass what he had achieved. I don’t think those were media-trained soundbites. You are not going to remember a script after 11 rounds of someone trying to know you out. Britain hasn’t had a gentleman boxer since Henry Cooper or Frank Bruno – but Joshua is a gentleman fighter. This is someone that could unify the belts but also get a whole new audience into boxing.”
The Sun, 01.05.17
But PR and marketing guru Mark Borkowski last night warned Joshua still has a long way to go before making a billion.
He said: “One fight doesn’t make a billionaire boxer. You have got to make it in America and you have to be taken seriously by fans there. He’d have to have a series of fights in Las Vegas or Madison Square Garden in New York = the whole shooting match. I’m sure it’s a dream for him and it’s great that we are all leaping up and down. It was an extraordinary fight. Bust it’s a long journey from here to being a billionaire.”
BBC Breakfast, 12.04.17
“They have done all the wrong things really well!”
Watch here: Link Expired
Talk Radio, 12.04.17
“They have a very good PR department, but with something like this the lawyers take over.”
Listen here: Link Expired
Virgin Radio, 11.04.17
“People hate the airline but love the prices.”
Listen here: Link Expired
BBC Radio Global, 10.04.17
“It’s a good day for crisis consultants!”
Listen here: Link Expired
Sunday Times, 12.02.17
Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble”. He added: “It’s now all about recovery and it will be business as usual.”
The Guardian, 09.02.172
“Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts. “This is a money-can’t-buy publicity opportunity worth millions. It has been reported all over the free world and these are the first pictures since we saw him [Obama] get in that helicopter and head away from the chaos left behind.”
Borkowski said Obama embodied “change, modernity, dignity and style” and “all that is great for Virgin values – they might not be winners all the time but they stand for principles”.
“I am curious about what Branson and Obama will be doing next,” hes aid. “It poses a lot more questions than it answers.”