From politics to social propaganda, Mark’s opinion is often sought by the media. See the latest opinions here.
The Guardian, 14.06.17
Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says.
He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”
BBC Radio 5, 28.05.17
Mark on the Stephen Nolan show discussing British Airways.
Listen here (1:20:32-1:30:02)
The Times (Main), 23/05/2017, p.21, Jack Malvern
One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000
Mark on the Victoria Derbyshire Show.
Watch here: http://www.bbc.co.uk/iplayer/episode/b08pvlln/victoria-derbyshire-11052017 (56:12 – 59:39)
Mark on ‘that’ Wendy’s tweet.
Listen here: http://talkradio.co.uk/radio/listen-again/1494406800# (Within the 11.30 – 12:00 section,
22:36 – 29:10)
The Guardian, 01.05.17
Mark Bokowski, PR and brand expert, expects that number to mushroom. “He represents hope,” says Borkowski. “That is why people buy into him. He also looks great – and he has a massive female following. His appeal goes far beyond boxing’s hardcore.” There is something else too. “He is also very honest, people like that transparency,” adds Borkowski. “After Saturday’s fight he made a big deal of praising Klitschko, and also said he hoped young kids watching would want to emulate and surpass what he had achieved. I don’t think those were media-trained soundbites. You are not going to remember a script after 11 rounds of someone trying to know you out. Britain hasn’t had a gentleman boxer since Henry Cooper or Frank Bruno – but Joshua is a gentleman fighter. This is someone that could unify the belts but also get a whole new audience into boxing.”
The Sun, 01.05.17
But PR and marketing guru Mark Borkowski last night warned Joshua still has a long way to go before making a billion.
He said: “One fight doesn’t make a billionaire boxer. You have got to make it in America and you have to be taken seriously by fans there. He’d have to have a series of fights in Las Vegas or Madison Square Garden in New York = the whole shooting match. I’m sure it’s a dream for him and it’s great that we are all leaping up and down. It was an extraordinary fight. Bust it’s a long journey from here to being a billionaire.”
BBC Breakfast, 12.04.17
“They have done all the wrong things really well!”
Watch here: Link Expired
Talk Radio, 12.04.17
“They have a very good PR department, but with something like this the lawyers take over.”
Listen here: Link Expired
Virgin Radio, 11.04.17
“People hate the airline but love the prices.”
Listen here: Link Expired
BBC Radio Global, 10.04.17
“It’s a good day for crisis consultants!”
Listen here: Link Expired
Sunday Times, 12.02.17
Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble”. He added: “It’s now all about recovery and it will be business as usual.”
The Guardian, 09.02.172
“Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts. “This is a money-can’t-buy publicity opportunity worth millions. It has been reported all over the free world and these are the first pictures since we saw him [Obama] get in that helicopter and head away from the chaos left behind.”
Borkowski said Obama embodied “change, modernity, dignity and style” and “all that is great for Virgin values – they might not be winners all the time but they stand for principles”.
“I am curious about what Branson and Obama will be doing next,” hes aid. “It poses a lot more questions than it answers.”
BBC News, 09.02.17
Good Morning Britain, 07.02.17
Mark on the GMB sofa discussing ‘those emails’ and what’s next for Brand Beckham. Watch here: Link Expired
Brand Beckham will bounce back from the email scandal, PR experts said last night.
PR Guru Mark Borkowski said the public still ha “a lot of love” for the football icon.
And he pointed to how Becks had managed to go from national hate figure to hero after being sent off against Argentina in the 199 World Cup.
He said: “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not just him but his wife and kids, the Beckham dynasty. “We must never forget that there is a lot of love for him and he has proved to be a statesman, especially during the Olympics. He was once the most loathed person on the planet after being sent off during the World Cup and the alleged affair with Rebecca Loos stuff. He knows how to deal with bad press and bounce back.”
PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back. “It’s certainly not a good day for his brand. They will be wringing their hands in despair but there is always the ability to recover,” he said. “Plus, he is a double act, it is not just him but his wife and kids, the Beckham dynasty. “We must never forget that there is a lot of love for him and he has proved to be a statesman, especially during the Olympics. He was once the most loathed person on the planet after being sent off during the World Cup and the alleged affair with Rebecca Loos stuff. He knows how to deal with bad press and bounce back.”
The People, 05.02.17
Last night PR expert Mark Borkowski said of questions about Beckham-UNICEF connection: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.”
Sunday Mirror, 05.02.17
Last night PR expert said: “If your being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.”
Sunday Express, 01.01.17
“It’s a passing of icons that cannot be replaced,” says media PR agent and author Mark Borkowski. “They were groundbreaking artists. George Michael was on the cusp of making some more great records. You look around at a generation that’s left behind and you realise that many of them are on borrowed time. I went to the Desert Trip gig in California this year where is was The Who, Bob Dylan, The Rolling Stones, Roger Waters, Neil Young and Paul McCartney. Mick Jagger said from the stage; ‘I know why you’re all here. You want to catch it before we creak’. If you would look ahead to the next 30 years and ask is there a David Bowie out there, of course there’s not.”
The sponsorship files: who funds our biggest arts institutions?
Mark comments on Benedict Cumberbatch’s ‘coloured’ remark in the run up to the Oscars. Has this scuppered his chances for an Oscar?