Corbyn’s Labour manifesto: when is a leak not a leak? (The Drum)

Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing.

As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it. Media indifference isn’t just a problem for Corbyn’s Labour. In twenty-first century elections – fuelled by big data, algorithmically-matched messaging and fake news – the manifesto is an increasingly irrelevant form. In times that are less politically tribal and where information is more accessible and independently verifiable, the manifesto emerges as a relic of elections past. Sites like Vote for Policies provide more personalised spaces for the floating voter. Functioning as a kind e-harmony for politics, the site match-makes users to the policy areas of the seven main parties.

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