‘Public Appearances’

This November 22nd, Microsoft will seek to excite and entice key customers with a major, thought-leading conference: Imagine 2011 London, featuring a 40 minute presentation from Mark Borkowski. Microsoft are taking major shifts towards constructing and presenting a clear brand narrative, and Mark will be helping them on their way with a presentation about how true and truthful narratives can boost brands, build profiles and shift units. This will be packaged with insight on the history of storytelling and examples from Mark’s years in the thick of celebrity and the media to deliver a resounding, thought provoking and thoroughly entertaining slice of PR theory.

On 21st November, Mark will feature as an expert speaker at Handpicked Media Gets Social, Handpicked Media’s largest blogging event to date, at RIBA in London. Mark will be helping hordes of top bloggers grow their profiles- and their readership- with an innovative and entertaining presentation on the power of the brand narrative. Mark will provide the perspective of a seasoned PR professional and current industry thought leader to drive the ambition and understanding of these talented writers to new heights.

On November 10th, Mark will be delivering a Key Note speech at this year’s ‘Marketing, the Art Of’ conference in Gateshead, where he’ll be unleashing a powerful address on the true, transparent brand narrative. The conference this year focuses on the rise of digital marketing. Mark will argue that, with the rise of social media and other online forums, everyone is now a commentator. As such, it has never been more important to co-ordinate communications strategies into the kind of coherent, flexible, responsive narrative that PRs understand better than anyone. Illustrated with examples from the arts, and backed up with publicity achievements from John the Baptist to Jedward, Mark will deliver the definitive summary of the power of narrative in the digital world