Stuntwatch

Brexit and the end of the general public

In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. Well, if this morning’s result has shown us anything it’s that this pursuit is utter rubbish. Any illusion of commons threads that bind together our diverse country has given way […]

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PR in 2015: The Trouble with Authenticity

In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy.For PR this has been […]

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It was true at the time: does it matter that yesterday Chris Evans was lying and today he is telling the truth?

Last Autumn it was ‘100% not true’. This Spring it was ‘absolute nonsense’. On Tuesday the BBC announced that Chris Evans had signed up for a three year stint as Top Gear presenter. Like conkers and daffodils in Summertime, the veracity of past statements becomes irrelevant in the time-space continuum of our mediascape. Evans, the […]

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iBaby: Clarence House’s latest must have toy

  Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m talking about the latest release from modish mass market lifestyle brand Clarence House. In order to promote the latest instalment in […]

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50 Years of Psycho Stuntsmanship

As the nights draw in faster and faster, it’s worth remembering that, 50 years ago, Alfred Hitchcock dreamed up two things that have defined the horror film industry ever since. The first was the film Psycho. The second was a publicity stunt for the film that was so successful that it has come back time […]

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Tony Blair’s Cunning Stunt

If any politician was going to pull off the greatest stunt of a generation, it really had to be Tony Blair. And, by committing all the proceeds from his memoirs (as well as the £4 million advance) to the Royal British Legion’s Battle Back challenge centre, a project that will provide state-of-the-art rehabilitation services for […]

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Stunt of the Week

It’s been a good week for stunts – the Barefoot Bandit’s a classy effort, but a little over-complicated. More gloriously simple is Island’s approach to promoting Tom Jones’s new album of hymns, Praise and Blame. Leaving the praise to the critics, who see it as an equivalent to Johnny Cash’s late bid for credibility, Island’s […]

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