Mark My Words

The lie that won

The comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments. When the dust had settled and the pollsters had been pilloried, it was all so obvious why the Tories had won- […]

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Brexit and the end of the general public

In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. Well, if this morning’s result has shown us anything it’s that this pursuit is utter rubbish. Any illusion of commons threads that bind together our diverse country has given way […]

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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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Manchester Utd’s PR is stuck in the dark ages

Louis Van Gaal reportedly first heard of his sacking from his wife after she’d seen the BBC breaking news alert. Harsh stuff. Despite the FA cup win there clearly was no love lost between the Dutchman and the Glazer family. As the bungled leaking of Van Gaal’s sacking showed –first he was out, then he […]

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Noises off: The EU referendum and the virtue of shutting up

Every political campaign eventually enters a silly season. Apocalyptic scenarios are invoked; pledges are carved into stone; statistics are rendered meaningless. Even the dead aren’t safe as our great icons are dragged up and ventriloquized by either side. For the EU referendum the shift from apathy to absurdity has been sudden and overwhelming. One day […]

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