Mark My Words

Super Bowl 50: from metonymic to moronic

Normally a potato-faced jock saying he fancies a bud is not worth much thought. But the Super Bowl isn’t normal. Peyton Manning, fresh from leading the Denver Broncos to victory over Carolina, told CBS he’s going to “drink a lot of Budweiser tonight.”With one seemingly impromptu slip –followed by a less impromptu-seeming second- Anheuser-Busch, his […]


David Bowie – the reclusive master of self-promotion (The Drum)

It was this time three years ago when the release of a song sent shockwaves around the world, from Ibiza to the Norfolk broads. David Bowie marked his 66th birthday by giving his fans ‘Where are we now?’, a mysterious but somehow so familiar new single, his first in a decade…


Lynton Crosby: a noble knight with a common PR touch

There is no worse PR for the establishment than to be seen to be awarding good PR, but Conservative campaign guru Lynton Crosby’s knighthood is a vindication of his world-class talents, writes Mark in PR Week.


PR in 2015: The Trouble with Authenticity

In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Cannes Lions was all about purposeful brands. FleishmanHillard launched a new product to help companies drive an authenticity agenda. Whether you’re a boutique dentist or selling bleach being human was at the centre of everyone’s comms strategy.For PR this has been […]


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