There is an increasing dissatisfaction amongst the British public with traditional politics and politicians who are perceived as untrustworthy and lacking conviction. Gone are the days of revered and reviled politicians with a cult-like following. In a muddied playing field where the only political colours seem to be varying shades of brown, strong personalities are succeeding in favour of particular social mores.
In this new political era, where the differences between figureheads seem minimal at best, could we be approaching an era where personality means more than values?
Boris Johnson, who has remained a constant feature in the public eye under a plethora of different guises, has come under fire on more than one occasion for misdemeanour, yet has emerged relatively unscathed when it comes to public opinion.
The public are endeared by his bumbling Have I Got News For You comedic persona and he has an uncanny ability to rouse the crowd. Scandal after scandal, Johnson has emerged triumphant, securing his place as Mayor of London for a second consecutive term, with many a bookie taking bets that he may vie for party leadership in the future, despite denying the suggestion on numerous occasions.
However, following the Eddie Mair interview this weekend, it will be interesting to see if Johnson has been beaten at his own game. Tired and unprepared for the onslaught upon his integrity, Johnson was unable to keep up with, counter-spin, or wriggle out of, Eddie Mair’s questioning. Not since the Paxman vs. Howard interview in 1997 have we seen such squirming.
We will have to watch to see if memes develop around this to damage Johnson’s career, or whether the event will simply go further to expanding his public profile. In an interview earlier yesterday, he appeared to take the critique with good grace, stating that Mair was “perfectly within his rights to have a bash at me”. Only time will tell if the Cult of Boris will live to tell another tale.