About Mark Borkowski


Mark Borkowski has handled PR for some of the biggest names in the business and continues to do so. He’s worked for Eddie Izzard, Graham Norton, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Shirley Bassey, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and that trio of Michaels (who sound like a firm of provincial solicitors), Jackson, Flatley & Moore. His roster of the rich and famous even extends to Mikhael Gorbachev and Diego Maradona. He’s also publicised some of the best TV drama series over the past two decades – including Spooks, Our Friends in the North, The Lakes, and 40, and he launched The Word, The Girlie Show, Never Mind the Buzzcocks and They Think It’s All Over, at a time when everybody thought they were very bad ideas. In some cases they were right. He’s been behind the high public profile of a string of West End successes, and his portfolio of film promotion includes cult classics such as American History X and Best in Show, as well as multi-million-dollar box office hits like The Matrix. When mounting a major propaganda drive to secure £60 million of lottery funding, it was to Mark that the Royal Albert Hall turned for advice. What also distinguishes Mark is his willingness to engage with challenging international work from left-field companies and artists. He is the author of The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.

Posts by Mark Borkowski:

Little Red Lines

Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house, have lambasted the former backbench romper stomper for quoting from a genocidal dictator. McDonnell argues this “flamboyant gesture” was required to […]


You can’t get better than a PR quickie

The formula for the Christmas Ad is out and even PRs are having a go. John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed […]


What our stunts say about us

Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. In […]


Radically Dull

The commentariat are baffled by Jeremy Corbyn. He does the unthinkable of giving straight answers to hypothetical questions. He can be pictured with a large marrow and not look ridiculous. So infuriated was Eamonn Holmes by Corbyn’s lack of sartorial concern that the Sky presenter gave up on sentences and reverting to a state of […]


Dawn of the Red

In the early hours of Monday the undead corpse of old Labour was seen walking across Westminster Bridge. The zombie being harangued by a small cohort of junior journalists was the newly elected Labour leader Jeremy Corbyn. Over the summer a virus known as Corbynmania spread through disaffected members of the public. Alarmist rumours of […]


“Potentially concerning”

Potentially Jeremy Corbyn could be Prime Minister and Donald Trump president. Potentially particles colliding in the science world’s answer to the circle line could inadvertently open up a world-consuming black hole. Potentially Katie Hopkins could someday make a good point. Everything is potential. When we are told, on the basis of a speculative connection between […]


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