About Mark Borkowski

http://www.borkowski.co.uk

Mark Borkowski has handled PR for some of the biggest names in the business and continues to do so. He’s worked for Eddie Izzard, Graham Norton, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Shirley Bassey, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and that trio of Michaels (who sound like a firm of provincial solicitors), Jackson, Flatley & Moore. His roster of the rich and famous even extends to Mikhael Gorbachev and Diego Maradona. He’s also publicised some of the best TV drama series over the past two decades – including Spooks, Our Friends in the North, The Lakes, and 40, and he launched The Word, The Girlie Show, Never Mind the Buzzcocks and They Think It’s All Over, at a time when everybody thought they were very bad ideas. In some cases they were right. He’s been behind the high public profile of a string of West End successes, and his portfolio of film promotion includes cult classics such as American History X and Best in Show, as well as multi-million-dollar box office hits like The Matrix. When mounting a major propaganda drive to secure £60 million of lottery funding, it was to Mark that the Royal Albert Hall turned for advice. What also distinguishes Mark is his willingness to engage with challenging international work from left-field companies and artists. He is the author of The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.

Posts by Mark Borkowski:

The Tory in Shoreditch Clothing

Pondering the 1980s Stewart Lee observed that culture itself seemed to hate Thatcher. Musicians hated Thatcher. Comedians hated Thatcher. Writers hated Thatcher. There were even aliens from the future in 2000AD comic strips who hated Thatcher. And yet she still managed to get elected. Three times. On May 8th the left were again confronted by […]

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What just happened?

If tweets were votes, Miliband would be installing his 8 ft monolith into the Rose Garden this afternoon. Even as they were haemorrhaging seats in Scotland, Labour were adding followers on twitter and making friends on facebook. In the last two weeks Miliband was averaging almost 2,000 new fans per day. His (over-)hyped interview with […]

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Don’t throw the burger out with the gherkin

As seen on The Guardian Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar. It went viral. Twitter exploded with shares comparing the new fast food bandit to celebrities ranging from wrestlers to politicians. A far cry from the cheeky childish earlier incarnation –last […]

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Spinning hearts and minds: The triumph of PR

Last night Question Time dissolved its usual audience of flustered halfwits and elected another to give Cameron, Miliband and Clegg a proper grilling. As the Guardian’s Owen Jones tweeted this was set up to make the politicians “fear the people”. For what felt like the first time in the election, the slick, tinted-windowed campaign machines […]

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Red Ed, Dull Dave and substance of personality

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. That combatting style in politics is its own kind of political style is nothing new. Remember Saatchi & Saatchi’s attempt to turn the former PM’s dour persona into an ironic vote winner, “Not flash, […]

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Selfie Politics

5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The Nick Clegg-Joey Essex selfie shows us how far these posers have come and how far our politics hasn’t. 2010’s Cleggomania came on the back of those ‘historic’ […]

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