About Mark Borkowski

http://www.borkowski.co.uk

Mark Borkowski has handled PR for some of the biggest names in the business and continues to do so. He’s worked for Eddie Izzard, Graham Norton, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Shirley Bassey, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and that trio of Michaels (who sound like a firm of provincial solicitors), Jackson, Flatley & Moore. His roster of the rich and famous even extends to Mikhael Gorbachev and Diego Maradona. He’s also publicised some of the best TV drama series over the past two decades – including Spooks, Our Friends in the North, The Lakes, and 40, and he launched The Word, The Girlie Show, Never Mind the Buzzcocks and They Think It’s All Over, at a time when everybody thought they were very bad ideas. In some cases they were right. He’s been behind the high public profile of a string of West End successes, and his portfolio of film promotion includes cult classics such as American History X and Best in Show, as well as multi-million-dollar box office hits like The Matrix. When mounting a major propaganda drive to secure £60 million of lottery funding, it was to Mark that the Royal Albert Hall turned for advice. What also distinguishes Mark is his willingness to engage with challenging international work from left-field companies and artists. He is the author of The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.

Posts by Mark Borkowski:

Trump and the end of objectivity

Ask a reasonably clever ten year old what a journalist is and she will say someone who reports what is happening. While this impression may become more nuanced as we develop a greater understanding of how news is broken and spun this basic understanding still underpins our view of what the media is. How is […]

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The lie that won

The comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments. When the dust had settled and the pollsters had been pilloried, it was all so obvious why the Tories had won- […]

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Brexit and the end of the general public

In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. Well, if this morning’s result has shown us anything it’s that this pursuit is utter rubbish. Any illusion of commons threads that bind together our diverse country has given way […]

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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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