About Mark Borkowski

http://www.borkowski.co.uk

Mark Borkowski has handled PR for some of the biggest names in the business and continues to do so. He’s worked for Eddie Izzard, Graham Norton, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Shirley Bassey, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and that trio of Michaels (who sound like a firm of provincial solicitors), Jackson, Flatley & Moore. His roster of the rich and famous even extends to Mikhael Gorbachev and Diego Maradona. He’s also publicised some of the best TV drama series over the past two decades – including Spooks, Our Friends in the North, The Lakes, and 40, and he launched The Word, The Girlie Show, Never Mind the Buzzcocks and They Think It’s All Over, at a time when everybody thought they were very bad ideas. In some cases they were right. He’s been behind the high public profile of a string of West End successes, and his portfolio of film promotion includes cult classics such as American History X and Best in Show, as well as multi-million-dollar box office hits like The Matrix. When mounting a major propaganda drive to secure £60 million of lottery funding, it was to Mark that the Royal Albert Hall turned for advice. What also distinguishes Mark is his willingness to engage with challenging international work from left-field companies and artists. He is the author of The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.

Posts by Mark Borkowski:

The Distraction Strategy

I would argue there are some things you can teach and some things you cannot. I am still not convinced you can teach creativity for example, but you can certainly pass on how to be an appreciator and maybe that is the point here. PR is a craft. At the heart of that craft are(…)

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The way PR engages has changed and trust is key

Many of us have felt the shifting sands for some time but the Greenpeace, Lego and Shell narrative really does signal the last warning shot. This world demands trust above all and, alongside that, the right people in positions of power who understand the pressures. Traditional methodologies are no longer fit for purpose. A younger,(…)

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Fashioning a stunt

Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. Through variations of construction and patterning, cloth also has a great capacity for communication and serves as a significant site of personal and(…)

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War of the Words

The political banners under which we operate may be different, but the forces that drive our world are still the same. After many years enjoying comparative warmth and reconciliation following the fall of the USSR, the imperial eagle of Russia is narrowing the eyes of its Western head and turning once more towards the East.(…)

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The Recipe

Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!

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Scottish independence debate: ‘Salmond’s PR advisers should hold their heads in shame’

Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair(…)

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