About Mark Borkowski

http://www.borkowski.co.uk

Mark Borkowski has handled PR for some of the biggest names in the business and continues to do so. He’s worked for Eddie Izzard, Graham Norton, Joan Rivers, Macaulay Culkin, Sir Cliff Richard, Shirley Bassey, the Bolshoi Ballet, Cirque du Soleil, the Three Tenors, and that trio of Michaels (who sound like a firm of provincial solicitors), Jackson, Flatley & Moore. His roster of the rich and famous even extends to Mikhael Gorbachev and Diego Maradona. He’s also publicised some of the best TV drama series over the past two decades – including Spooks, Our Friends in the North, The Lakes, and 40, and he launched The Word, The Girlie Show, Never Mind the Buzzcocks and They Think It’s All Over, at a time when everybody thought they were very bad ideas. In some cases they were right. He’s been behind the high public profile of a string of West End successes, and his portfolio of film promotion includes cult classics such as American History X and Best in Show, as well as multi-million-dollar box office hits like The Matrix. When mounting a major propaganda drive to secure £60 million of lottery funding, it was to Mark that the Royal Albert Hall turned for advice. What also distinguishes Mark is his willingness to engage with challenging international work from left-field companies and artists. He is the author of The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry.

Posts by Mark Borkowski:

Fame and the media game: What is fame now? And can you enjoy it without press intrusion

As you may have seen on The Drum here are my thoughts on Cheryl. Cheers have greeted the news that our 21st century Vera Lynn has wed! So? Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official(…)

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Isis and the propaganda war: How the social-savvy extremists are dominating the headlines

As you may have seen on The Drum  I shared my thoughts on Isis. They exist on the edge of our world in a very different one. They know how to inhabit our imaginations and are the antithesis of our 21st century west and instant celebrity, excess, mass information, Justin Bieber and a rapidly moving culture.(…)

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Let’s not try to piss off the will of the people

As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any(…)

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The One (and only) Direction. Change.

“Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful.”  Wise words from John Gooden and not ones followed closely by many. Mel Gibson, Charlie Sheen, Lindsay Lohan, Britney Spears – over the last 10 years we’ve heard the sad cry of the poor celebrity seeking help after divorce, hard-partying, rehab trips, sex(…)

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Twitter: A Mythological Giant?

Twitter is now daily global phenomenon, fuelling everything from celebrity profiles to national revolutions. The media is obsessed with it, and everyone seems to be on it. But what is the real story behind the phenomenon? Since its launch in 2006, the number of Twitter users has soared. There are now 255m users of the(…)

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Hashtags & Hate Campaigns: Did Social Media Contribute to David Moyes’ Sacking?

Ever since it was announced that David Moyes would be stepping into the Manchester United hot seat last summer, the vultures have been circling around Old Trafford – and finally, it’s feeding time. Following a miserable ten months at the helm, the ex-Everton boss has this week been hung out to dry by his employers,(…)

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