A self-confessed university drop-out and failed pork pie salesman, Mark Borkowski began his media career as a grass-roots theatre promoter, using his nose for a good story and solid business nous to develop narratives that would grab the attention of people the world over.
Since his early days, Mark has constantly reinvented and adapted his business models to meet the demands of the ever-changing world of communications.
Mark’s career has seen him successfully position, establish, consolidate and manage a breathtaking range of major product and entertainment brands and earned him international recognition as a thought leader and innovator, ranking alongside, Alistair Campbell and Tim Bell in PR Week’s list of the 25 influential figures in the industry.
An enthusiastic technology advocate, Mark’s avant-garde vision brings unique, insightful and creative communications solutions to the Now Economy, via a targeted, creative, and innovative blend of both traditional and new media strategies and tactics, with special attention to crisis and reputation management. Clients consistently reap the marketing benefits of his strategic thinking, creative vision and thought leadership, as well as his creative vision and instinctive understanding of the zeitgeist of the era.
His signature approach is to embrace the chaos, infusing the life and energy of the maverick into the corporate world.
He has a broad and deep network of international media connections, and is a sought-after and highly visible commentator on PR and media matters.
At the prestigious TEDx Warsaw in 2013, Mark spoke about the potentially nefarious effects of Google information curation. He is also a regular contributor to UK outlets including Newsnight, BBC Radio 4′s Today Programme, and Media Show, The Guardian, The Independent, The Observer and The Huffington Post. He is also a well-respected keynote speaker.
He lectures around the world as a leading thinker and authored a BBC3 series “How the War was Spun.” Mark’s blog, rated as one of the top PR blogs in the UK by Cision, provides influential insight into some of the real issues behind celebrity, corporate and brand stories in the media.
Mark has authored two books, “The Art of the Publicity Stunt” and “The Fame Formula”, on the history of Hollywood’s great publicists.
Away from the madness of work, Mark is a frustrated Chelsea supporter, and is most happy when at home in the Cotswolds with his wife, two sons, dogs, an interesting cat called Steve and his personal museum of hype.